Do you often have bulk set ups or large search builds? For those who have already mastered using AdWords Front End, AdWords Editor can be daunting at first glance. However, its bulk upload capabilities are a huge time saver! Once you get used to using the tool it’s hard to go back to uploading things in AdWords Front End.
Here are a few tips for each part of a campaign build you can manage in the interface. You can also find more tips and tricks on the Google help site, as well as a full list of capabilities for editor here.
Do you need to replicate a single campaign, hundreds of times? Create the campaign once in AdWords Editor (or in Front End before downloading the account). Select the campaign and navigate to Account > Export Current View. In the resulting spreadsheet, change the campaign name and copy paste the rows as many times as you have campaigns. Once this is done, you can easily reupload using the +Make Multiple Changes button in the campaigns tab, and pasting in your settings.
Manage Ad Groups:
You can similarly repeat this process in the Ad Groups tab. One thing to be aware of: all bid options are offered in the UI for all ad groups, so make sure you’re selecting the bid strategy that matches your settings for the campaign, or you’ll have an error when you upload.
Manage Keywords & Targeting:
You can search for targeting just as you would in front end, but without the lag while you wait for things to load. Easily copy and paste between ad groups - just make sure you have the correct ad group selected when you’re pasting!
Managing Ad Upload:
AdWords Editor makes it quick to upload text and image ads, but did you know you can upload video ads too? For video, reference the video ID on the end of the youtube ad, and insert that in the Video ID field, to make video ad swaps quick and simple.
For example, from the YouTube link here, we'd use the ID given after v= "https://www.youtube.com/watch?v=5ZnWq0XMClc"
Filtering Your Views:
You can also filter information easily in AdWords Editor using the filter options. In the filter campaigns button, you can filter by campaign type or name, or change the way you view the campaigns.
Using Find and Replace:
One of the most useful functions of AWE is find and replace. Using the "Replace Text" button, it's easy to find specific instances of text in specific fields and make changes.
Lastly, don’t forget to post!
Posting in Adwords lets you see a summary of all the details posted. It’s a good way to check everything is correctly implemented.
Do you have specific AdWords Editor questions, or concerns using AdWords Editor? Let us know in the comments below.
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