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Back to Basics: Re-Engage Customers 4-6

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Week 4 of our tour of AdWords Best Practices and we’ve finally made our way to remarketing. There are few more cost-effective ways to reach customers who have, in the past, shown an interest in what you offer. Following the best practices Google has laid out isn’t a guarantee of success, but it will give you the best possible chance at delivering the results you and your clients expect. So, dig in deep and make sure you keep these close by until the next update or change to the system. It’s your best shot at staying current and not missing even a small opportunity to increase ROI.

 

Back to Basics: Re-Engage Customers 4-6

 

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Reach Past Visitors with RLSA and Customer Match: Power-Maximize-Strengthen

 

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Reach Past Visitors with Display Remarketing: Pt.1 Remarketing Best Practices: Set-Segment-Set-Remove-Expand

 

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Reach Past Visitors with Display Remarketing: Pt. 2 Dynamic Remarketing Best Practices: Activate-Set

 

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Source: Main Help File

 

Back to Basics Series Previous Posts.
Back to Basics: Finding New Customers 1-6
Back to Basics: Show the Right Message 2-6

Back to Basics: Optimize to Full Value 3-6

 

Thanks for reading, have a great week! 

about Spencer Wade

I'm Spencer Wade - strategist, designer, manager of people and ideas. Platinum Top Contributor for Google Search, G+ & AdWords - TC Mentor too. I’m the founder of Lift Conversions, a Google Partner agency, located in Chicago. I’ve completed Google’s tests - Search, Display, Video, Analytics, & Mobile, and enjoy being a part of the forums. My agency is also an Official City Partner in the Get Your Business Online effort with Instant Verifier access to help immediately verify business listings.

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