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Read the latest articles and tips from Partners Experts and the Google team on growing your business, managing your agency and getting the most out of your AdWords accounts
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Back to Basics: Feature Your Products 5-6



So, here we are at week 5 of our rundown of Google’s best practices for AdWords. We’ve covered quite a bit so far and we’re finally to the point where your products and services come into play. That’s what AdWords is for after all, selling your products to customers, so understanding the best practices as Google sees them will only be of benefit in your search marketing. Whether you keep this list in a drawer or open on your desktop is up to you, but it will be of tremendous value if you keep it somewhere it can be easily accessed. It’s never a bad thing to have answers at your fingertips.


Back to Basics: Feature Your Products 5-6




Capture Mobile Shoppers with Your Shopping Campaigns: Create-Competitive-Evaluate-Stay




Create and Optimize Effective Shopping Campaigns: Define-Choose-Build-Differentiate-Optimize

  • Define objectives for your Shopping campaigns
  • Choose the right bid strategy
  • Build a robust Shopping campaign structure
  • Differentiate bids based on audience
  • Optimize your Shopping campaigns for success




Get Your Search and Shopping Campaigns Ready for Holiday Success: Plan-Build-Capture

  • Plan ahead
  • Build your digital storefront
  • Capture more holiday shoppers

Guide: Ramp Up Your Search and Shopping Campaigns to Survive the Holiday Season



Drive Foot Traffic to Your Stores: Promote-Segment-Conclusion

  • Promote products that are sold at a nearby store using local inventory ads
  • Segment existing product groups by sales channel

Guide: Check out the guide to Finding Actionable Insights from AdWords Store Visits.


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Source: Main Help File


Back to Basics Series Previous Posts.
Back to Basics: Finding New Customers 1-6
Back to Basics: Show the Right Message 2-6

Back to Basics: Optimize to Full Value 3-6

Back to Basics: Re-Engage Customers 4-6


Thanks for reading, have a great week! 

about Spencer Wade

I'm Spencer Wade - strategist, designer, manager of people and ideas. Platinum Top Contributor for Google Search, G+ & AdWords - TC Mentor too. I’m the founder of Lift Conversions, a Google Partner agency, located in Chicago. I’ve completed Google’s tests - Search, Display, Video, Analytics, & Mobile, and enjoy being a part of the forums. My agency is also an Official City Partner in the Get Your Business Online effort with Instant Verifier access to help immediately verify business listings.