This content was pulled from Google Partners - North America
As we all know, linking AdWords to Analytics is a great way to get deeper data and better reporting on a client’s website. One report I love that is underutilized is the Analytics Users Flow report under Audiences (https://goo.gl/Myo6XR). You can segment this report by location, AdWords Campaign, and much more. It provides a great way to visually display this for clients and highlight different types of traffic during updates and presentations of results. Do your clients find the Users Flow report valuable as well?
Additionally, for future Analytics posts, what are reports you would like to learn more about or reports that clients have issues with? Sound off in the comments!
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