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Agency Actions: The Power of Why

Today’s challenge will benefit you and your clients. It will lead you to discover how you’re adding value now and the possibilities for adding value in the future.  


Today’s challenge question is… Why?


The special nature of the question is the perspective from which you are asking it.


Do you work for a business?

If so, ask yourself why they would want to keep you employed with them, or hire you in the first place. Think about this for a bit. You will either find strengths which you can build upon to advance, or you will reveal hindrances to your career growth. Master the why and you will empower yourself to reach a higher level of success for you and your employer.


Do you own a business?

If so, then ask yourself why someone would want to hire you. Make a list. These will either become unique selling propositions for you to market or they will present issues you need to resolve to take your business to the next level.  Mastering the why will help you refine your processes and yield more from your every action.  


The power of “Why,” when asked from the correct vantage point, is the power of insight and perspective. If you apply this logic to all aspects of your professional life, you will gain some deep intelligence about yourself that will fuel the solutions you present to others.


Please enjoy this challenge and return to share your personal experience.


Best wishes on your unique journey,



about James Clemens

J. Clemens, Panama City Beach, FL -- I am a Google AdWords, Analytics and Mobile Sites Certified Individual serving businesses throughout the United States. My agency, Mica Specialties, is a Google Partner and technology consultancy involved in all aspects of marketing, web development, computer design, and IT services. Mica Specialties was founded in 1992 with deep roots in product design. I am an avid fan of Alphabet (and their products) and enjoy learning while helping others.