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Today I will remind you of three basic, synergistic components that are necessary for powering your presence.
Branding: Build your brand.
Did you know that many businesses fail at promoting their own brand? It is easy to get so caught up in sales cycles that we simply overlook the importance of this. Your logo, colors and slogan are critical components of your brand. They should be uniquely you and have some special meaning. Be sure to include branding within your marketing strategy.
Marketing: Market your abilities.
Did you know that far too many businesses overlook their abilities when marketing? With so much going on today it is easy to lose focus when it comes to a consistent marketing strategy. Your business is more than a category and a location. Your skills, strengths and unique abilities are what set you apart from others. Be sure to include your abilities within your marketing.
Advertising: Advertise your products and services.
Did you know that advertising is not marketing? Your audience is likely overbooked and overwhelmed so you must repeatedly present your products and services for consideration. This action should not stop if you want to remain top-of-mind. Be sure to advertise consistently.
I encourage you to see these three concepts independently because of the distinctive role that each of them plays within your overall business success strategy. Then make use of the three components by developing a strategy for promotion that will power your presence to the next level!
Best wishes in your unique journey.
J. Clemens, Panama City Beach, FL -- I am a Google AdWords, Analytics and Mobile Sites Certified Individual serving businesses throughout the United States. My agency, Mica Specialties, is a Google Partner and technology consultancy involved in all aspects of marketing, web development, computer design, and IT services. Mica Specialties was founded in 1992 with deep roots in product design. I am an avid fan of Alphabet (and their products) and enjoy learning while helping others.
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