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Advantages of the Badged Google Partners Program

Ad-van-tage, noun. | something (such as a good position or condition) that helps to make someone or something better or more likely to succeed than others


If you are a digital advertising agency or an individual working on building your professional career that utilizes Google AdWords, becoming a badged Google Partner is a golden opportunity to distinguish yourself as a Google professional.


There are tens of thousands of certified Google AdWords individuals across the globe, yet there are only between five and six thousand Badged Google Partners. So the very first advantage you gain by becoming a Badged Google Partner is distinction from the masses. Membership in the Google Partner Program earns you a verifiable badge that allows your clients to see that you are legitimate and credible.


Partners are listed in the Google Partners directory, making it easy for prospective clients to find you. Sometimes Google will even send prospects directly to you. These kinds of professional associations are valuable benefits of the Google Partners Program.


Badged Google Partners have exclusive hosting privileges for Google Partners Connect Events for your clients and invited guests. This is something only badged Google Partners can do. Your prospective clients will have reason to be confident that you are privy to the latest features of Google products.


Sometime in the past, you may have received an Google AdWords promotional code that gave you $100 in free credit once you spent $25 (or other amounts) with Google AdWords. As a Badged Google Partner, you can generate these as often as you like, which allows us to give a really nice gift to a prospective client.


And if Google products peak your interest, did you know that you can gain access to limited-released features with Google AdWords (and other programs)? Yes, badged Google Partners get invites to beta test Google products and even get to shape the future of Google AdWords and more.


Along with these worthy advantages, badged Google Partners gain access to Google Partner Rewards. This is a private system that is comprised of performance-based challenges with all other badged Google Partners that brings recognition for achievements. The points you earn can be used to get cool Google Partners branded products, which are next to impossible to get any other way. Would you like to have a Google-branded bicycle? You can earn one here.


These are all solid reasons to become a badged Google Partner. But one of the best is for your own learning and mastering of the Google AdWords system. Advanced learning with continual study & testing of Google AdWords becomes a lifestyle and knowing that you were presented with this opportunity and you not only accepted it, but mastered it, is absolutely rewarding.


A defining trait of any member of the Badged Google Partners program is the desire to be the best you can be. And while professional excellence is something you do for yourself, it also greatly benefits your clients. The AdWords & Google Partners communities, and group video hangouts (HOAs: Hangouts On Air), are ways for you to sharpen your skills by engaging with fellow professionals who are respected in their fields.


No matter where you are in your journey with Google AdWords, do not stop accepting the challenges that find you. Always look for the hidden opportunity and turn it into your unique advantage.


Best Wishes on Your Unique Journey.



about James Clemens

J. Clemens, Panama City Beach, FL -- I am a Google AdWords, Analytics and Mobile Sites Certified Individual serving businesses throughout the United States. My agency, Mica Specialties, is a Google Partner and technology consultancy involved in all aspects of marketing, web development, computer design, and IT services. Mica Specialties was founded in 1992 with deep roots in product design. I am an avid fan of Alphabet (and their products) and enjoy learning while helping others.

October 2016

hi @James_Clemens,


WHere did you get this figure "five and six thousand Badged Google Partners"?





James_Clemens Top Contributor
October 2016

Hi Zaby,


The Google Partners information on the front page of the website stated (up until recently) that there are 5,000+ partners. And there is other information posted online that puts the number between 5,000 and 5,500... so I was being conservative/safe with stating the stats of "between 5,000 and 6,000 partners."


Please review this screenshot showing the meta info pulled into search for Google Partners, which is directly from the Google Partners official website. 




Thanks for reading and inquirying further. Please know that everything I write about I am certain to research, review, audit and verify before posting to ensure the accuracy & crediblity of the information. 


Kind Regards,