AdWords is ideal for marketing businesses online and if you utilize its powerful features you will experience great results.
Today I will discuss a quick and simple way to ace your AdWords ad placement tasks with an automated flexible bid strategy.
Target Search Page Location Bidding
When you employ a flexible bid strategy to target search page location, AdWords will take over your account (campaigns, ad groups and keywords) to raise or lower your bids so that your ads show at the top of the first page, or on the first page of the Google SERPs (search engine result pages), depending on how you set your flexible bid. That’s right; you will not have to manually adjust each keyword to achieve the best results for your ad placement.
AdWords takes into consideration various possibilities and allows you to create the best solution for your needs. You are not limited in the scope of this powerful feature.
- Placement: Pick from top of page or first page ad placement.
- Bid Automation: The system will set your bids or you can first set them and allow the system to adjust them as needed. You can also have the system adjust bids based on specific parameters like devices, locations, scheduling and more. AdWords can even raise or lower your bid if your campaigns become limited by budget (a comparative metric) or if the quality score drops to a 4 or less.
If this sounds like something you would like to do, you can read more information about automated bidding strategies here. Automated bid strategies can be set very quickly, freeing up your time for other tasks.
Go ahead and take a few minutes to put this to work, you will soon see how easy it is to ace your AdWords ad placements. Stop back by and tell us how you used this feature with your account, along with any pros or cons you have learned.
Best wishes on your unique journey,
J. Clemens, Panama City Beach, FL -- I am a Google AdWords, Analytics and Mobile Sites Certified Individual serving businesses throughout the United States. My agency, Mica Specialties, is a Google Partner and technology consultancy involved in all aspects of marketing, web development, computer design, and IT services. Mica Specialties was founded in 1992 with deep roots in product design. I am an avid fan of Alphabet (and their products) and enjoy learning while helping others.
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