Academy for Ads - Series 9 - Programmatic
Again Google has stepped up and given users of the Partners platform an Insights Tab that can help them learn all about AdWords and online advertising. Even as a seasoned pro, you can still brush up your skills and earn some new badges. Who doesn't like badges? Follow the link, sign up, and dive into the first lesson!
The ninth category available is Programmatic. There are some great videos to watch here - all with the aim of teaching you something new about ads and their online uses. It's also a great primer for new hires! This is all knowledge each Partner should have, but why not flex your expertise and get a badge?
Programmatic opens onto six subcategories:
- Buy ad space in real time
- Gain control with ad serving
- Get your ad where it gets results
- Keep them coming back with remarketing
- Meet the programmatic participants
- Track conversions to improve performance
I'm sure you'll find the modules useful - no matter your skill level. It's just another great gift to digital marketers and small agencies from the thoughtful folks at Google! And did I mention the badges? We'll take a look at more offerings next week!
Ad Exchange for Buyers
AdWords Mobile: Link to Previous post: https://goo.gl/23rEN2
Brand Solutions: Link to Previous post: https://goo.gl/7qFRau
Creative: Link to Previous post: https://goo.gl/ZnYVgK
DoubleClick Search Link to previous post: https://goo.gl/nPK4b0
Google Web Designer Link to previous post:https://goo.gl/HCZmQL
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Buy ad space in real time: Find out how real-time bidding gets your ad in front of customers
A great ad space is found, the right advertisers are notified — and the bidding is over in the blink of an eye. Learn how real-time bidding works.
Gain control with ad serving: Learn how ad creatives are managed from a central place
Ad servers can help you manage and target your ad creative. This course explains the value they can offer your campaign.
Get your ad where it gets results: Learn how programmatic buying benefits your business
Programmatic media buying gets the right ad to the right people at the right time — and fast.
Keep them coming back with remarketing: You've already met, now learn how remarketing helps you reconnect
The most promising prospects can be the people you already know — potential customers who've visited your site before.
Learn how to reach them with remarketing.
Meet the programmatic participants: Learn who does what and when with programmatic media buying
Programmatic media buying is fast, effective, and complex. Be a better manager of the process in your own campaign by knowing who's involved and how they do it.
Track conversions to improve performance: Learn how we boost results with customer data
People who act on your ads and buy are your best guides to prospective customers. Learn how conversion tracking can lead you to better results.
I hope everyone will take some time to go through this free material and get whatever they can from it. Anytime there’s an opportunity to benefit from knowledge sourced directly from an authority like Google, I do my very best to absorb as much of it as possible. After all, it can only help in the long run! Thanks to the Google Team that put all this together.
I'm Spencer Wade - strategist, designer, manager of people and ideas. Platinum Top Contributor for Google Search, G+ & AdWords - TC Mentor too. I’m the founder of Lift Conversions, a Google Partner agency, located in Chicago. I’ve completed Google’s tests - Search, Display, Video, Analytics, & Mobile, and enjoy being a part of the forums. My agency is also an Official City Partner in the Get Your Business Online effort with Instant Verifier access to help immediately verify business listings.
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