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Academy for Ads - Series 3 - AdWords Display

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Again Google has stepped up and given users of the Partners platform an Insights Tab that can help them learn all about AdWords and online advertising. Even as a seasoned pro, you can still brush up your skills and earn some new badges. Who doesn't like badges? Follow the link, sign up, and dive into the first lesson!


The third category available is AdWords Display.  There are some great videos to watch here - all with the aim of teaching you something new about ads and their online uses. It's also a great primer for new hires! This is all knowledge each Partner should have, but why not flex your expertise and get a badge?

AdWords Display opens onto five subcategories:


  • Bidding
  • Campaign Management
  • Optimization
  • Short Guides
  • Targeting

 I'm sure you'll find the modules useful - no matter your skill level. It's just another great gift to digital marketers and small agencies from the thoughtful folks at Google! And did I mention the badges? We'll take a look at more offerings next week!


Featured Activities:

Get Started with Ad Exchange: Link to Previous post: https://goo.gl/cNniFV 

Get Started with AdWordsLink to Previous post: https://goo.gl/l3tQBH

Get Started with AdWords Display

Get Started with Google Web Designer

Get Started with Video for Brand


My List Access: Home, Catalog, Upcoming, My List, History, Partners, Help Center, Feedback


AdWords Display






Bidding Subcategories



Determine a good bidding strategy: Win the bids that serve your business goals

Get started with AdWords Display: Learn how to advertise on the Google Display Network

Manage automated bidding: Use auction-time data to make smarter bids      

Manage manual bidding: Make bids with maximum budget control



Campaign Management




Campaign Management Sub-Categories






Choose the most beneficial ad formats: Discover the ad formats that best connect to your marketing goals

Choose where customers see your ads: Identify ad formats and locations where your ads can appear

Create ads easily with Ad gallery: Learn how you can use Ad gallery to create effective ads

Drive results with the Display Network: Find out how the Display Network can help you reach your marketing goals

Get started with AdWords Display: Learn how to advertise on the Google Display Network

Keep them coming back with remarketing: You've already met, now learn how remarketing helps you reconnect

Learn the basics of AdWords: Use AdWords to connect with your customers

Learn the basics of the Display Network: Now it's easier than ever to connect with your audience

Plan campaigns with Display Planner: Get help with the right keywords, ad groups, targeting methods, and more

Remarket with the Display Network: See how remarketing works and how you can use it to re-engage potential customers

Set up a Display Network campaign: Learn the basics of setting up a Display Network campaign

Track conversions to improve performance: Learn how we boost results with customer data





Optimization Sub-Categories



Assess and optimize your campaigns: Learn how to use performance data to improve campaign results

Get started with AdWords Display: Learn how to advertise on the Google Display Network


Short Guides



Short Guides Sub-Categories



Match the message to the moment: Personalize your creatives to win the moments that matter

Optimize with full transparency: Use Google's automated tools to optimize your campaigns

Reach people when it matters: Use data to connect with your customers in real time





Targeting Sub-Categories



Get started with AdWords Display: Learn how to advertise on the Google Display Network

Reach customers with targeting: Get your ad to show where interested people are likely to be

Target with the Display Network: Learn how the Display Network can help you reach the right audience


Next week we’ll cover another in the list!


Brand Solutions


Digital Concepts

DoubleClick Search

Google Web Designer



Thanks for stopping by, I hope you all had a great end of year and great start to a new one.


Have any questions feel free to drop them below! 


about Spencer Wade

I'm Spencer Wade - strategist, designer, manager of people and ideas. Platinum Top Contributor for Google Search, G+ & AdWords - TC Mentor too. I’m the founder of Lift Conversions, a Google Partner agency, located in Chicago. I’ve completed Google’s tests - Search, Display, Video, Analytics, & Mobile, and enjoy being a part of the forums. My agency is also an Official City Partner in the Get Your Business Online effort with Instant Verifier access to help immediately verify business listings.

January 2017

These are always a good read (I have to read it still: I bookmarked it).  Keep up the amazing series.