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Academy for Ads - Series 2 - AdWords



Academy for Ads - Series 2 - AdWords


Again Google has stepped up and given users of the Partners platform an Insights Tab that can help them learn all about AdWords and online advertising. Even as a seasoned pro, you can still brush up your skills and earn some new badges. Who doesn't like badges? Follow the link above, sign up, and dive into the first lesson!


The second category available is AdWords. There are some great videos to watch here - all with the aim of teaching you something new about ads and their online uses. It's also a great primer for new hires! This is all knowledge each Partner should have, but why not flex your expertise and get a badge?


AdWords opens onto three subcategories:

  • Campaign Management
  • Optimization
  • Targeting

Tap on each of the subcategories above to see a complete listing of the available content. I'm sure you'll find the modules useful - no matter your skill level. It's just another great gift to digital marketers and small agencies from the thoughtful folks at Google! And did I mention the badges? We'll take a look at more offerings next week!


Featured Activities:

Get Started with Ad Exchange

Get Started with AdWords

Get Started with AdWords Display

Get Started with Google Web Designer

Get Started with Video for Brand


My List Access: Home, Catalog, Upcoming, My List, History, Partners, Help Center, Feedback




AdWords Campaign Management:



Campaign Management Sub-Categories

Choose where customers see your ads: Identify ad formats and locations where your ads can appear

Create effective text ads: Learn how these simple ads can reach your customers

Determine a good bidding strategy: Win the bids that serve your business goals

Enhance your ads with extensions: Give customers more reasons to click your ad

Get started with AdWords: Learn how to market your business with AdWords

Google Partners AdWords Fundamentals: Prepare for the AdWords Fundamentals exam

Learn the basics of AdWords: Use AdWords to connect with your customers

Manage automated bidding: Use auction-time data to make smarter bids

Manage manual bidding: Make bids with maximum budget contro

Organize your campaign for success: Structure your campaign for ease and effect

Win prominent ad placements: Help your ads show where they're most visible




AdWords Optimization



Optimization Sub-Categories

Adjust bids to favor performers: Use bid adjustments to improve your results

Align your budget with your goals: Structure ad spend to support your campaign objectives

Get started with AdWords: Learn how to market your business with AdWords

Google Partners AdWords Fundamentals: Prepare for the AdWords Fundamentals exam

Improve results with experiments: Learn how to run alternate live versions of your campaigns

Use data to improve campaign results: Assess what's working and what's not to optimize your campaign




AdWords Targeting:



Targeting Sub-Categories

Choose the best campaign types: Understand how the campaign type controls your ad’s location and format

Control which searches trigger your ads: Fine tune your keyword list with match types

Get started with AdWords: Learn how to market your business with AdWords

Google Partners AdWords Fundamentals: Prepare for the AdWords Fundamentals exam

Help customers find you: Choose the keywords that connect customers to what you offer

Reach customers with targeting: Get your ad to show where interested people are likely to be




Next we’ll cover another item in the list, we'll be back around the 1st week of the new year!


AdWords Display

Brand Solutions


Digital Concepts

DoubleClick Search

Google Web Designer



Have a great day everyone. I will see you all next year! Have a great end of year and to a great 2017! 

about Spencer Wade

I'm Spencer Wade - strategist, designer, manager of people and ideas. Platinum Top Contributor for Google Search, G+ & AdWords - TC Mentor too. I’m the founder of Lift Conversions, a Google Partner agency, located in Chicago. I’ve completed Google’s tests - Search, Display, Video, Analytics, & Mobile, and enjoy being a part of the forums. My agency is also an Official City Partner in the Get Your Business Online effort with Instant Verifier access to help immediately verify business listings.

Krisha Community Manager
December 2016

Thanks for all your awesome contributions this year @Spencer_Wade!

Spencer_Wade Top Contributor
December 2016
Thanks @Krisha for the opportunity and the platform to publish on... Thanks Google Partners team for keeping things moving along. Wishing you all a great holiday season and a great 2017
December 2016

Great articles.  I've been enjoying these long reads.  Very information.  Keep it up.  

Spencer_Wade Top Contributor
December 2016

Trying to keep up with you and your great posts!  Thanks Tony for the feedback,