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Academy for Ads - Series 1 - The Ad-Exchange

Academy for Ads - Series 1 - The Ad-Exchange


Again Google has stepped up and given users of the Partners platform an Insights Tab that can help them learn all about AdWords and online advertising. Even as a seasoned pro, you can still brush up your skills and earn some new badges. Who doesn't like badges? Follow the link above, sign up, and dive into the first lesson! 


The first category available is Ad Exchange for Buyers. There are some great videos to watch here - all with the aim of teaching you something new about ads and their online uses. It's also a great primer for new hires! This is all knowledge each Partner should have, but why not flex your expertise and get a badge? Tap the image learn more!


Ad Exchange for Buyers opens onto five subcategories: The Catalog 

• Additional Training
• Bidding
• Live Events
• Optimization
• Targeting

Tap on each of the sub categories above to see a complete listing of the available content. I'm sure you'll find the modules useful - no matter your skill level. It's just another great gift to digital marketers and small agencies from the thoughtful folks at Google! And did I mention the badges? We'll take a look at the other offerings next week!


Featured activities


My List: Access: Home, Catalog, Upcoming, My List, History, Partners, Help Center, Feedback



Ad Excahnge for Buyers: SubCategories 




Ad Exchange for Buyers

Additional training: https://academy.exceedlms.com/student/catalog/list?category_ids%5B153%5D=153

  • Find learning paths, guides, videos, and advanced training



Bidding: https://academy.exceedlms.com/student/catalog/list?category_ids%5B155%5D=155

  • Basics of an Ad Exchange open auction
  • Determine the best transaction type
  • Get started with Ad Exchange
  • Understand bid requests and responses




Live events: https://academy.exceedlms.com/student/catalog/list?category_ids%5B162%5D=162


  • Ad Exchange Live event- Dec. 6, 2016
  • Recording- What's new with Ad Exchange?




Optimization: https://academy.exceedlms.com/student/catalog/list?category_ids%5B157%5D=157


  • Get familiar with Ad Exchange tools
  • Get started with Ad Exchange
  • Get your bids to auction
  • Make sure your ads are compliant




Targeting: https://academy.exceedlms.com/student/catalog/list?category_ids%5B158%5D=158


  • Discover inventory on Ad Exchange
  • Get started with Ad Exchange




Hope you find these useful, I will be going into AdWords, AdWords Display, Brand Solutions, Creative, Digital Concepts, DoubleClick Search, Google Web Designer & Mobile, see you next week! Make it a great one! 

about Spencer Wade

I'm Spencer Wade - strategist, designer, manager of people and ideas. Platinum Top Contributor for Google Search, G+ & AdWords - TC Mentor too. I’m the founder of Lift Conversions, a Google Partner agency, located in Chicago. I’ve completed Google’s tests - Search, Display, Video, Analytics, & Mobile, and enjoy being a part of the forums. My agency is also an Official City Partner in the Get Your Business Online effort with Instant Verifier access to help immediately verify business listings.

Krisha Community Manager
December 2016

Great post Spencer. Thanks!