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Academy for Ads Help Center Overview - Getting started - 1 - Get to know Academy for Ads



Academy for Ads Help Center Overview - Getting started - 1 - Get to know Academy for Ads


When you work in digital advertising, you know that your profession is going to change with the winds of innovation and improvement. That’s a given in this industry. Thankfully, Google does its very best to keep up with these changes and provides resources like the new Academy of Ads to help us stay on the cutting edge of our profession and continue to offer the best possible service to our clients. This Overview will assist you in understanding what this incredible resource is all about.




Academy for Ads is a Google training program that you can use to to grow your advertising skills. It’s for anyone who uses Google ads, like AdWords, or DoubleClick. When you sign up, you'll be able to access our online courses any time from any device.



Fast, easy-to-use training helps you build your knowledge: Enroll in a learning path and take the associated courses. Then, you can test your knowledge by taking assessments. Depending on the learning path that you select, when you pass, you'll earn an achievement or a certification that will be displayed on your profile page.

My team has already begun to deep-dive into the new Academy of Ads and I’m sure the same goes for all of you and your teams. It’s that valuable of a resource and should be taken full advantage of to give your team the tools to deliver the best results to your clients. Plus, it provides the certifications we use to prove our expertise, so take the time to go through it to ensure you’re not missing out on something that could be the difference for you, your agency, and your clients. Next week we’ll cover Setting Up Your Account and I hope you’ll check it out.

Source: Get to know Acadamy of Ads

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about Spencer Wade

I'm Spencer Wade - strategist, designer, manager of people and ideas. Platinum Top Contributor for Google Search, G+ & AdWords - TC Mentor too. I’m the founder of Lift Conversions, a Google Partner agency, located in Chicago. I’ve completed Google’s tests - Search, Display, Video, Analytics, & Mobile, and enjoy being a part of the forums. My agency is also an Official City Partner in the Get Your Business Online effort with Instant Verifier access to help immediately verify business listings.