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5 killer tips to convert more leads – triple your leads in 30 days!

5 killer tips to convert more leads – triple your leads in 30 days!



In our game conversions are everything, especially when identifying your businesses KPI’s. Clients are getting more and more eager anticipating their next reports to measure their return. (told you that this day would exist!) Now that we have pitched AdWords and picked up the work it is time to deliver.

So going out and building the perfect campaign with a great list of keywords, awesome ads, a bid and budget management tool hey even a secret negative list you may come up short.

Conversions are not for free (literally) your site/landing page will play a major role in your ability to hitting your desired goals/leads.


Here are 5 Killer tips to better convert those campaign visitors into leads and sales.Conversion funnel over a white background with a target

  1. Optimize your landing page – Is your destination URL a conversion all-star? Do you send your traffic to your home page? This part is crucial for success, not only will it be the first impression when landing on the site it is also where you want to close the deal (get the lead). Does that landing page have the elements in place to captivate, convince and reassure the visitor that he has found everything that they were looking for.
  2.  Have a unique USP – It makes the world of difference to have a unique selling proposition which can help your business stand out of the crowd. This is a good task to assign to the CEO/President of a company. They are usually happy to come up with some original marketing ideas and they will have fun with this one. (don’t forget to provide them with some example of what works) so no one ends up at the road in a chicken suit waiving the promo sign, lol!
  3.  Become a site link and callout expert – Shake what Google gave you! Make sure to use all available real estate to your advantage. Larger ads attract more attention and deliver a higher number of conversions! Some of those SEM search results cost so much we may as well take whatever opportunity we can get to be more appealing.
  4.  Add Pop UPS – It is simple; you want leads? Then add some pop ups to your site! Pop Ups work hand in hand with a good USP and a publishing strategy. Make sure that your pop ups pop at the right time. Being aggressive with your pop ups can be dangerous, make sure that they are done right and see your leads multiply.
  5. Boost your Quality score – Make sure that your visitors find the info they came for. Not only with Google reward your campaigns if they provide value. It will also boost CTR which is the key influencer when it comes to QS. Make sure that your landing page is relevant to your target keywords, Google loves relevancy. All the money that you save will buy more traffic = More leads

Landing Page Optimization. Landing Page Optimization Drawn on White Wall. Doodle Design Style of Landing Page Optimization. Line Style Illustration. White Brick Wall.

Here are a few simple tactics that will deliver results fast when it comes to optimizing conversion rates, happy PPC-ing!

about Trevor Stewart

Here to improve user experience through Google products! Helping Businesses achieve a positive R.O.I in their Marketing efforts. Google Adwords Certified, Google Analytics Certified.

Spencer_Wade Top Contributor
May 2016

Thanks Trevor, these are great tips, I have always distanced myself from pop-ups but you make some good points, if done right they work well.

I will take your list and check my work! Thanks for taking the time to share conversion techiques with the group. 


Julia_Muller Top Contributor
May 2016

Some good thoughts here, thanks @Trevor_Stewart. As you say clients are getting eager, once the sale is closed, they're imagening all those great things promised to them.


Like @Spencer_Wade, I don't befreind popups, but I am with you on all other points.


Sitelinks are magic simply put. Tasking the business owner/CEO -frankly the only person who should decide on it- with figuring out the USP is a great idea. Improving CTRs and Quality Scores by far the best thing one can do to optimize the campaigns. 

James_Clemens Top Contributor
July 2016

#1 and #5 are so needed and tie together in such an important way for those stratching their heads at low performance in Adwords.


#3 is super easy to impliment and returns so much greatness... and #2 and #4 are golden for winning. 


Very helpful tips, @Trevor_Stewart, so thanks for helping others by sharing your knowledge. 


- James