10 Ways to Grow Your PPC Agency /Freelance (without spending money)
Happy late Tuesday night… or early Wednesday morning. It’s almost the end of the year. And it’s time to reflect. Here’s a list of 10 ways I grew my PPC agency in 2016. Please feel free to share your experience as well.
1. Track Time
The more clients you have the more concurrent projects you will work on. With so many windows opened on your screen, it’s hard to keep track of your time. A good project can turn foul if you do not track your time. It also shows you which employees are more profitable.
2. Collaborate with Freelancers/ Other Agencies
Working with freelancers to supplement your team is a great idea to accept higher end projects. In particular, photography, videography, and graphic design can bolster your team without long term commitments.
3. Meet Twice a Week
Our entire team meets every Monday at 11am and every Friday at 11am. This bookends our week and allows us to finish projects on time. Meetings are necessary to build the team.
4. Time Management
Our team is very young. I’m the oldest at 29. Half our team only recently graduated college. They get easily distracted. We use Slack to track what everyone is doing. We had some issues with remote contract workers in the past… We now pay 1099 workers based on hours they put into slack.
5. Marketing (Self)
As a small agency, I have to brand myself. What I find helpful, is giving speeches at local events. This has resulted in a lot of great connections and some profitable business. Marketing in social media is important, your clients do care.
6. Creating a Pipeline
Understanding who your prospects are and where they are is important. Create a pipeline to ensure leads. You can never really have enough of those.
7. Legal Templates
Create and store legal templates. These can include contracts, credit card authorizations, non-disclosure agreements, and everything else. Clients will take you more seriously if you have a contract. And should something bad ever happen, you will be glad you did.
This is a no brainer. Having a website is important. Here’s the secret, I have multiple websites. I have the agency website, a marketing blog, and my new PPC training website. Multiple websites allow you to tap into a niche. In the world of marketing, there is a lot of noise. Gaining traction is incredibly difficult… if you are a general “agency.”
9. Billing / Collections
Have a system in place for billing. And have a plan in place for collection. I find a simple collection letter works. Many times clients want to pay you but can’t. Be flexible. For new clients, we always bill for work ahead of doing it. For older clients, we offer payment plans based on milestones.
10. Cash Flow
There is nothing more important. You have to pay your employees and third party vendors. If you have cash flow problems, your agency won’t last long. There’s no worst feeling then waiting for a check to come in.
These are my top 10. Let me know if I’m missing anything.
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