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Why are less reviews showing in the SERPs?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

1. Clear Choice Custom Lasik Center

2. 7001 South Edgerton Road Brecksville, Ohio 44141

3. 440-740-0400



Our location currently has 110 reviews and recently it started showing up in the SERPs as about 20 less (somewhere in the 90s). We went through and counted and we definitely have 110 so why are less showing up in results? Any insight would be appreciated!



1 Expert replyverified_user

Re: Why are less reviews showing in the SERPs?

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭
Same happened with me-we have 70 reviews and google is listing that we only have 64

Re: Why are less reviews showing in the SERPs?

Top Contributor
# 3
Top Contributor

Hi @Fathom Analytic


Some must have tripped a filter and been removed.


Obvious Reasons:


Person deleted their review.

Person deleted their account


Not so obvious Reasons:


URLs in reviews
The same review appears elsewhere online 
The person who wrote the review is a manager of your G+ Page
The person who wrote the review works for you
The person wrote the review from the same computer/IP Address 
The person wrote the review from the same IP address as other users who left you reviews
The person tried to post a review for you several times on different dates 
You've been collecting reviews in mass within a short time frame
All the people reviewing you are clicking on a link from an email signature
You hired an SEO company to post reviews for you
You have an onsite review station (Ipad, Computer etc) at your location
You have literally no reviews anywhere else online but tons on Google
You are offering incentives for people who write you reviews.
Your # of reviews is abnormally higher than most businesses in your industry



Tim Capper, Google My Business Top Contributor
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