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Tracking URL and knowledge graph

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# 1
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Hello everyone,

 

Just read this article from @JoyHawkinshttp://searchengineland.com/cannot-ignore-practitioner-listings-gmb-case-study-253314

 

After I finished reading the article, I went to look at how the listing shows up on Google and I have two observations:

 

- How many of you use tracking URLs? We use a tracking URL for all our local listings so we can look at the listing's performances in Google Analytics.

 

- I was aware that the knowledge graph can display links to third parties (opentable) for restaurants, zocdoc for doctors, etc. Is there a list of those third parties Google uses in the knowledge graph? When I looked at the listing @JoyHawkins, I saw the knowledge graph referenced the products and services on locu.com.

 

Thank you !

Thibault

1 Expert replyverified_user

Re: Tracking URL and knowledge graph

Top Contributor
# 2
Top Contributor
I don't use tracking URLs but I know others who do for Google Analytics (adding parameters to the URL) and said it is just fine.

I don't know of any list of all the third party sites that could show up in the Knowledge Graph. I'm not sure I've ever seen ZocDoc though, do you have have an example?

I know ViewMenu is one I see a lot.

Joy Hawkins, Google My Business Top Contributor
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Owner of Sterling Sky
Read My Column on Search Engine Land
MyAdvanced Local SEO Training Manual

Re: Tracking URL and knowledge graph

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# 3
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Here is one physician with the knowledge graph connected to Zoc Doc: https://www.google.com/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=dr%20robert%20teitge

Thank you for your reply. Always trying to optimize my clients' GMB listing

Re: Tracking URL and knowledge graph

Top Contributor
# 4
Top Contributor
Where do you see it connected to Zoc Doc? I'm wondering if we're seeing the same thing. Can you provide a screenshot?

Joy Hawkins, Google My Business Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’

Owner of Sterling Sky
Read My Column on Search Engine Land
MyAdvanced Local SEO Training Manual

Re: Tracking URL and knowledge graph

Follower ✭ ✭ ☆
# 5
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Hey Joy,

Here the screenshot:
https://photos.google.com/share/AF1QipPq4Xf_hAfSOh25TvPAlyXQx72y1zs20aEhAIas088rDIZ_g1lKYVlqngznY59X...

You can see that Make an Appointment option that feeds from ZocDoc. I'd like to make a list of those third parties integrated in the knowledge graph.

Re: Tracking URL and knowledge graph

Top Contributor
# 6
Top Contributor
Thanks for the screenshot. It must only be visible in the USA as I can't see it here in Canada :) There are a list of commonly known ones here: http://www.localvisibilitysystem.com/2016/04/11/online-scheduling-on-the-rise-in-google-and-a-local-...

Joy Hawkins, Google My Business Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’

Owner of Sterling Sky
Read My Column on Search Engine Land
MyAdvanced Local SEO Training Manual