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Reviews from the Web

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Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Good afternoon, I help manage the facebook page and the google page of a hair salon. The previous salon had a similar name with different owner. Now the information has been changed in google to show the new name. The problem is that the reviews from web link goes to the old facebook page and it is confusing clients and instead of liking the new page they like the old page. How can the link on the reviews from the web go to the correct facebook page?

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Accepted by topic author Claudia R
June

Reviews from the Web

[ Edited ]
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# 2
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I'd start with Schema. Specifically the "sameAs" : "http://www.facebook.com/your-profile" line, to let Google know which Facebook profile is associated with your business. You would likely see it switch automatically too as you continue building authority, reviews, and ranking for your new Facebook page. If you do a search for your business name, do you see the old or new Facebook page showing first? if it's the old one, then you'll want to do some building even if you did get the knowledge panel fixed. Potentially consider shutting down the old one, especially if it has a similar name and was at the same location, or has the same phone number. I haven't had to clean up a lot of Facebook duplicate profiles, but the more similar the old and new business is, the more easily you should be able to get them merged. 

 

If none of that works, you can try contacting GMB support and asking them if they can update your knowledge panel to reflect the actual business profiles for your business:

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Reviews from the Web

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# 3
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Hi James thank you so much for your response. Can I ask what schema is? When we search for the salon the old facebook page shows up but not ours. Unfortunately the previous owner is not cooperating on getting that facebook page removed so we can shut down the old one as we have tried. We have even sent facebook the license with the new name and nothing. What is the knowledge panel?

Reviews from the Web

Participant ✭ ✭ ☆
# 4
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Hi Claudia, 

Sorry about that, I try to link to explanations when using technobabble, but I'd be happy to give you the short version. Basically, Google can read your page and 'understand' most of what it sees, but Schema is your way of explicitly telling Google what you're wanting it to understand. It's done with special code that doesn't actually display for humans, it's just there for Google and other bots looking at your site. Schema lets you put down your name, address, phone number, it lets you say which social profiles are related to your business, your hours, and all kinds of other things. That article I linked to above explains everything, and even has a 'fill in the blank' template you can use, though you may still want to have a web developer go through the effort of putting it in. However you do it, make sure you run it through Google's Structured Data Testing Tool to make sure there are no mistakes. Like I said though, as you promote your Facebook page, and as the old page starts to drop down in prominence from lack of activity, you would likely see things correct on their own, and you can also try reaching out to Google support directly to see if they can manually switch your associated profile.

 

Your Knowledge Panel is the information area that appears to the right of the search results when someone looks up your business by name. It includes a main photo, a map showing your business, often there's a Google street view showing the outside the building, hours, reviews from around the web (the area where the wrong Facebook page is being linked to) and so on. 

Sorry to hear that you're struggling with the old business owner, but hopefully the above ideas will get things fixed for you regardless. Let me know if there's anything else I can help with. 

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