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Reg. Local Pack Listing

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi There,

 

One of my client raised a doubt which I'm sharing here, My client business is located in 3 cities.

His GMB is appearing in Local Pack (Top 3) for Terms like "Belle Glade Injury Lawyer" & "Lake Worth Injury Lawyer" but he is asking why it's not appearing for "Lake Worth Attorney" & "Belle Glade Attorney" 

Please advise me, what should be done to come up on top of the list for these keywords.

 

Thank You.

Mayur.

1 Expert replyverified_user

Re: Reg. Local Pack Listing

Top Contributor
# 2
Top Contributor
Is the category on the GMB listing something like "personal injury lawyer"?
Is there a lot of content on the website about injuries?
Are the categories for the citations more geared towards injury lawyers?
What is the backlink profile like - is the anchor text or the linking websites weighted to injury lawyers?

Google attempts to provide the best answer to a query - if your client's firm is an injury specialist, then Google will likely place your client above general lawyers.

It may also have to do with the level of competition for the terms - there may be law firms with better online presence for more general searches, so for the higher level terms your client misses out.

It's difficult to pinpoint without more details. Google uses a wide range of factors to determine which listings go in the packs.

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Margaret O · Google My Business Top Contributor

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Re: Reg. Local Pack Listing

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Margaret,

Thanks for your prompt reply.

Please find my below response for your questions,

Is the category on the GMB listing something like "personal injury lawyer"?
>> Yes, it's listed into Personal Injury Lawyer

Is there a lot of content on the website about injuries?
Yes.

Are the categories for the citations more geared towards injury lawyers?
Yes.

What is the backlink profile like - is the anchor text or the linking websites weighted to injury lawyers?
Anchor texts we used for backlinks are like, Personal Injury Lawyer Belle Glade, Personal Injury Lawyer Lake Worth, Car Accident Lawyer Boynton Beach etc.

Google attempts to provide the best answer to a query - if your client's firm is an injury specialist, then Google will likely place your client above general lawyers.
>> I agree with you, because his website appears on top when some one search for Personal Injury Lawyer Lake Worth or other location. But the websites which are appearing for "Lake Worth Attorney" or "Belle Glade" searches are also specialist into Injury related cases. So in that case why our website not come into top.

It's difficult to pinpoint without more details. Google uses a wide range of factors to determine which listings go in the packs.

Website url is www.1800flalawyer.com
Name: : Law Offices Of Shannon J Sagan

Thanks.

Re: Reg. Local Pack Listing

Top Contributor
# 4
Top Contributor
Hi Mayur

Unfortunately due to my location, I'm not replicating the local packs so am unable to see what you're seeing. Rats.

That said, you have given quite a bit more information.

I don't believe there will be a quick answer to this question - you've already clarified the profile online is very much weighted to PI. So that confirms why the law offices are showing for PI.

I suspect you'll need to do deeper investigation. Check things like the backlink profile, websites, citations, etc of the injury lawyers that are showing for the more general term as well as PI. If you do a search for local ranking factors, you'll come up with a fairly lengthy list of things you can check and compare between your client and the competitors.

Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

Margaret O · Google My Business Top Contributor

Find me on · · my blog