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Our business listing is not appearing on keyword searches using our listed business type

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

BLG Business Advisers

2/128-134 Crown Street Wollongong New South Wales 2500

02 4229 2211

https://plus.google.com/u/0/b/105721108398113061907/+BLGBusinessAdvisersWollongong/posts

 

We have had a Google My Business page for a while which has recently been updated with slightly different website address and new branding. Our business page comes up when we type our business name into Google, however if we enter a keyword search for 'Chartered Accountants Wollongong' or even without the suburb included we do not feature at all in the business listing section, even though the type of business we are listed as on our business page is a 'Chartered Accountant'.

 

We do feature under 'Accountants Wollongong' however we are specifically an accounting firm that deals with businesses, not everyday accounting, so it is important that our business listing shows up under the right keyword.

 

Also there is no way I can include our overall service, which is 'Business Advisory' in our business type as there is no option for that. So how can I ensure that we appear in the business listing for a keyword search like  'Business Advisory Services Wollongong'? Currently we are not appearing for any keyword search like this.

 

Your assistance is greatly appreciated!

1 Expert replyverified_user

Re: Our business listing is not appearing on keyword searches using our listed business type

Top Contributor
# 2
Top Contributor

Hi @blg b

 

Firstly, the category is NOT a keyword.

 

Google determines where to surface your business based on their understanding of the business from, external and internal information.

 

One crucial part of information that Google uses is your website .... and there is not one instance of your site containing Chartered accountant.

 

Equally you do not have any posts on your page relating to chartered accountants

 

 



Tim Capper, Google My Business Top Contributor
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