Improve search performance
Re: Improve search performance
Hi @Sue C
As an Online Business essentially you have correctly chosen a Brand Page. So the website has to do the heavy lifting.
You ask about Keywords, however i think you need to look at the structure of your site and user experience, when you provide a structure, keywords follow naturally.
Some reading ( ignore the business page part ) :
The first thing I would look at is your Home Page. A user should be able to tell what the site is about and find the products front and center. The hamburger menu i feel is a problem for users and search engines.
I would suggest a typical menu,that users can find what they need
Home | Products | Orders | Recipes | Blog | Contact Us
With drop down menu that allows people to select within product etc.
Your home page should also provide quick link boxes to specific sections
The same principle should apply to your Product Landing pages, which are Empty ??
http://essentialherbs.co.za/babies-and-children/ Babies and Children ... what ?
Babies and Children Herbal Products
Then a description about what the user will find on the page.
Essential health organic and herbal bla bla for babies and children can be used for bla bla ... this is where you engage the reader, sell your products.
Then provide product boxes to each product so the user can easily click through to the product they want to view.
Some Ideas on E-commerce: http://onlineownership.com/northamptonshire-e-commerce-retail-seo-2012/
Keyword Research : http://onlineownership.com/basic-keyword-research-business-owners/
I honestly think you should take a look at the user experience around your site and by doing this you will naturally increase keywords on site and Google's understanding of the site and products.
Tim Capper, Google My Business Top Contributor
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Tim operates a bespoke Local SEO Consultancy in the UK, Online Ownership