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Improve search performance

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

How can we improve our presence on Google search using key words describing our business?

Essential Herbal Products

essentialherbs.co.za

+2784590072

https://plus.google.com/u/1/117586117167869472988

and

https://plus.google.com/u/0/+SueClarke2010

 

Kind regards

 

Sue Clarke

1 Expert replyverified_user

Re: Improve search performance

Top Contributor
# 2
Top Contributor

Hi @Sue C

 

As an Online Business essentially you have correctly chosen a Brand Page. So the website has to do the heavy lifting.

 

You ask about Keywords, however i think you need to look at the structure of your site and user experience, when you provide a structure, keywords follow naturally.

 

Some reading ( ignore the business page part ) :

https://www.en.advertisercommunity.com/t5/Articles/Boost-your-Local-SEO-amp-Business-Visibility-in-S...

 

https://moz.com/beginners-guide-to-seo

 

The first thing I would look at is your Home Page. A user should be able to tell what the site is about and find the products front and center. The hamburger menu i feel is a problem for users and search engines.

 

I would suggest a typical menu,that users can find what they need

 

Home | Products | Orders | Recipes | Blog | Contact Us

 

With drop down menu that allows people to select within product etc.

 

Your home page should also provide quick link boxes to specific sections

 

screencapture (47).png

 

The same principle should apply to your Product Landing pages, which are Empty ??

 

http://essentialherbs.co.za/babies-and-children/  Babies and Children ... what ?

 

Babies and Children Herbal Products

 

Then a description about what the user will find on the page.

 

Essential health organic and herbal bla bla for babies and children can be used for bla bla ... this is where you engage the reader, sell your products.

 

Then provide product boxes to each product so the user can easily click through to the product they want to view.

 

Some Ideas on E-commerce: http://onlineownership.com/northamptonshire-e-commerce-retail-seo-2012/

 

Keyword Research : http://onlineownership.com/basic-keyword-research-business-owners/

 

 

I honestly think you should take a look at the user experience around your site and by doing this you will naturally increase keywords on site and Google's understanding of the site and products.

 

 




Tim Capper
Google My Business Top Contributor (UK) and SEO consultant at Online Ownership

 

 



Tim Capper, Google My Business Top Contributor
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Tim operates a bespoke Local SEO Consultancy in the UK, Online Ownership

Re: Improve search performance

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Tim

Thank you so much for your advice. I will work with your suggestions.

Kind regards

Sue