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How to interpret the insights of google my business.

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# 1
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The updated insights are creating a lot of confusions. Somebody please how is these data is displayed ?  

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Accepted by topic author nithin b
August 2016

2Re: How to interpret the insights of google my business.

[ Edited ]
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# 13
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Hey nithin,

I don't want to answer for Joy, but If I were you, I would ignore it for now. The number of "photos viewed" seem to be VERY off. About 2-3 times more than total views.

IMO, this is what's happening :
1. On Google Search, when the local listing appear on the left side of the screen, this counts for a viewed photo
2. On Google Maps, when the local listing appear, this counts for one or many viewed photos (depending on how many photos appear)
3. On both Google Search and Maps, whenever a user clicks on the photos, this counts for one or many viewed photos (depending on how many photos are seen)

Like Joy said, this metric should be counted more as "'impressions" than "clicks".

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Re: How to interpret the insights of google my business.

Top Contributor
# 2
Top Contributor

Hi @nithin b,

 

What section are you needing more info about? There are four parts to the Insights section.

 

  • How customers search for your business
  • Where customers view your business on Google
  • Customer actions
  • Phone calls 
 

 

Please let us know what we can expand on. You can also learn more with the Google Help File

 

Kind Regards,

 

James

 

____________________________________________________________
Google My Business & Google AdWords Top Contributor
Google Partner | GYBO Agency | Local Guide | My Profile


 


 


 

Re: How to interpret the insights of google my business.

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# 3
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Hi James

I use to collect the data as " Views " and " Clicks " How could I
possibly do that. The values given as VIEWS and CLICKS on the dashboard are
not matching with the values when we go into insight. Is there any new API
created for these metrics.

--
*Nithin Babu*
SEO analyst

Re: How to interpret the insights of google my business.

Top Contributor
# 4
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If you are referring to the new version of Insights that just launched, I
did a write up about it last night -
http://www.joyannehawkins.com/interpret-google-business-gmb-insights/

Joy Hawkins, Google My Business Top Contributor
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Re: How to interpret the insights of google my business.

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# 5
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I have already read that article and was really helpful , Thank you Joy . But my doubt was about the " view " and " Clicks " shown on the dashboard. How is that value related to the values from insights . eg : On Dashboard " views " and " Actions " are shown as 4.31k and 158 . But when we click on "VIEW INSIGHTS " Total Views is 1.73K and Total Actions is : 2.74K . How are both these value related .

Re: How to interpret the insights of google my business.

Top Contributor
# 6
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Ha! I see exactly what you mean. Good grief. I'll report this back to Google and find out.

Joy Hawkins, Google My Business Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’

Owner of Sterling Sky
Read My Column on Search Engine Land
MyAdvanced Local SEO Training Manual

Re: How to interpret the insights of google my business.

Top Contributor
# 7
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My *guess* is that the dashboard overview is still including the G+ metrics that were dropped with the new version of Insights but I will double-check.

Joy Hawkins, Google My Business Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’

Owner of Sterling Sky
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Re: How to interpret the insights of google my business.

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# 8
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Ok Joy . I will be waiting for your reply.

Re: How to interpret the insights of google my business.

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# 9
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Hi Joy , I am waiting for your advice . Please help..

Re: How to interpret the insights of google my business.

Top Contributor
# 10
Top Contributor
I haven't replied yet because I haven't heard back from Google on this. My
assumption is the dashboard overview is still including the metrics from G+
that were dropped just recently.

Joy Hawkins, Google My Business Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’

Owner of Sterling Sky
Read My Column on Search Engine Land
MyAdvanced Local SEO Training Manual