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How to get the "Order" option to add my online ordering url

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We are an online ordering provider in Australia for the fast food and pizza industry. Recently google has added a new feature within the Google Business section of the search results called Order Now. It automatically lists the major online ordering companies within the listing and there is currently no way for restaurants to manually add their own link or provide another link to alternative online ordering services. There are concerns with our clients that even tho they use these major online ordering companies, however they have lost control in where these orders are directed, since these major companies charge a higher rate than there competitors, our clients wish to direct the customers away from these companies and to a service they would prefer.

 

I have filled out this https://docs.google.com/forms/d/e/1FAIpQLSfxsq3l-JOVgFLTlFOyH8a-EedtfuWKMhMCjKrbS6dtqN3Hdg/viewform form several times and have not had any response from Google. 

 

Can someone please contact me and advise what process is required to obtain a web presence within this space.

 

Look forward to a response.

 

Thanks

 

Daniel

 

 

How to get the "Order" option to add my online ordering url

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

Here is another forum where other's are having the same concern.

 

https://plus.google.com/+google/posts/UijPqBzy6kf

 

Re: How to get the "Order" option to add my online ordering url

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆

Hi Daniel,

 

Have you tried adding Place Action markup to the official website?

 

Grace

How to get the "Order" option to add my online ordering url

[ Edited ]
Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Hi Grace,

Thanks for your reply.

Yes I have added structured markup to my pages but it looks like it was returning errors.

I have fixed the structure and let's see what happens.

An example is www.pizzabite.com.au

 

 

Re: How to get the "Order" option to add my online ordering url

Explorer ✭ ✭ ☆
# 5
Explorer ✭ ✭ ☆

Good Morning,

 

I reviewed the markup and noticed you have marked up several Restaurant types and duplicated some of the markup. With respect to servesCuisine I believe they are looking  for the type of cuisine,for example, Italian, American, Indian etc. not the food type.

 

Also, you need to markup complete address details for Place Actions, postalCode, and Country are missing (the info should be displayed to users as well). I recommend also marking up a few more items, for example, deliveryCharge (entered 0 for now) and areaServed.  

 

I noticed you're also using two formats, microdata and JSON-LD - is there a reason for using both? Google recommends choosing one format and sticking with it across the page therefore if there isn't a reason for using both, ideally you would markup one Restaurant type and markup all properties within that one type using one format. Google recommends using JSON-LD and placing markup in a script element in the head section of the HTML. See markup example below. Also note, you must register your interest via form. I hope the info and example is helpful.

 

Grace

 

<script type="application/ld+json">
{
  "@context" : "http://schema.org",
  "@type" : "Restaurant",
  "@id" : "http://www.pizzabite.com.au/",
  "name" : "Pizza Bite",
  "logo" : "http://www.pizzabite.com.au/images/logo.png",
  "telephone" : "+61 8 8395 8444",
  "url" : "http://www.pizzabite.com.au/",
  "servesCuisine" : [ "Italian", "American" ],
  "sameAs" : [ "https://plus.google.com/114728558155372442325", "http://www.facebook.com/redwoodparkpizzabite", "https://instagram.com/pizza_bite/" ],
  "menu" : "http://www.pizzabite.com.au/#menu",
  "description" : "Pizza Bite is your local family owned and operated pizza and take away shop, specialising in delicious pizza and pasta, with only the freshest ingredients, our authentic flavours will keep you coming back for more! Winner of Messenger's Local Business Awards.",
  "address" : {
    "@type" : "PostalAddress",
    "streetAddress" : "Shop 12/414 Milne Rd",
    "addressLocality" : "Redwood Park",
    "addressRegion" : "SA",
    "postalCode" : "5097",
    "addressCountry" : {
      "@type" : "Country",
      "name" : "AU"
    }
  },
  "geo" : {
    "@type" : "GeoCoordinates",
    "latitude" : "-34.814888",
    "longitude" : "138.6971892"
  },
  "openingHoursSpecification" : [ 
    {
    "@type" : "OpeningHoursSpecification",
    "dayOfWeek" : {
      "@type" : "DayOfWeek",
      "name" : "Tuesday"
    },
    "opens" : "17:00+10:30",
    "closes" : "22:00+10:30"
    }, 
    {
    "@type" : "OpeningHoursSpecification",
    "dayOfWeek" : {
      "@type" : "DayOfWeek",
      "name" : "Wednesday"
    },
    "opens" : "17:00+10:30",
    "closes" : "22:00+10:30"
    }, 
    {
    "@type" : "OpeningHoursSpecification",
    "dayOfWeek" : {
      "@type" : "DayOfWeek",
      "name" : "Thursday"
    },
    "opens" : "17:00+10:30",
    "closes" : "22:00+10:30"
    },
    {
    "@type" : "OpeningHoursSpecification",
    "dayOfWeek" : {
      "@type" : "DayOfWeek",
      "name" : "Friday"
    },
    "opens" : "17:00+10:30",
    "closes" : "22:00+10:30"
    }, 
    {
    "@type" : "OpeningHoursSpecification",
    "dayOfWeek" : {
      "@type" : "DayOfWeek",
      "name" : "Saturday"
    },
    "opens" : "17:00+10:30",
    "closes" : "22:00+10:30"
    }, 
    {
    "@type" : "OpeningHoursSpecification",
    "dayOfWeek" : {
      "@type" : "DayOfWeek",
      "name" : "Sunday"
    },
    "opens" : "17:00+10:30",
    "closes" : "21:00+10:30"
    } 
  ],
  "potentialAction": {
    "@type": "OrderAction",
    "target": {
      "@type": "EntryPoint",
      "urlTemplate": "https://orderonline.pizzabite.com.au/",
      "inLanguage": "en",
      "actionPlatform": [ "http://schema.org/DesktopWebPlatform", "http://schema.org/IOSPlatform", "http://schema.org/AndroidPlatform" ]
    },
    "deliveryMethod": [ "http://purl.org/goodrelations/v1#DeliveryModePickUp", "http://purl.org/goodrelations/v1#DeliveryModeOwnFleet" ],
    "priceSpecification": {
      "@type": "DeliveryChargeSpecification",
      "appliesToDeliveryMethod": "http://purl.org/goodrelations/v1#DeliveryModeOwnFleet",
      "priceCurrency": "AUD",
      "price": 0.0,
      "eligibleTransactionVolume": {
        "@type": "PriceSpecification",
        "priceCurrency": "AUD",
        "price": 20.00
      },
      "areaServed" : [
        {
        "@type" : "AdministrativeArea",
        "name" : "PARA VISTA"
        },
        {
        "@type" : "AdministrativeArea",
        "name" : "VISTA"
        },
        {
        "@type" : "AdministrativeArea",
        "name" : "TEA TREE GULLY"
        },
        {
        "@type" : "AdministrativeArea",
        "name" : "BANKSIA PARK"
        },
        {
        "@type" : "AdministrativeArea",
        "name" : "FAIRVIEW PARK"
        },
        {
        "@type" : "AdministrativeArea",
        "name" : "REDWOOD PARK"
        },
        {
        "@type" : "AdministrativeArea",
        "name" : "GOLDEN GROVE"
        },
        {
        "@type" : "AdministrativeArea",
        "name" : "MODBURY"
        },
        {
        "@type" : "AdministrativeArea",
        "name" : "GREENWITH"
        },
        {
        "@type" : "AdministrativeArea",
        "name" : "MODBURY HEIGHTS"
        },
        {
        "@type" : "AdministrativeArea",
        "name" : "MODBURY NORTH"
        },
        {
        "@type" : "AdministrativeArea",
        "name" : "SURREY DOWNS"
        },
        {
        "@type" : "AdministrativeArea",
        "name" : "ST AGNES"
        },
        {
        "@type" : "AdministrativeArea",
        "name" : "WYNN VALE"
        },
        {
        "@type" : "AdministrativeArea",
        "name" : "HOLDEN HILL"
        },
        {
        "@type" : "AdministrativeArea",
        "name" : "RIDGEHAVEN"
        },
        {
        "@type" : "AdministrativeArea",
        "name" : "HOPE VALLEY"
        },
        {
        "@type" : "AdministrativeArea",
        "name" : "PARAHILLS"
        },
        {
        "@type" : "AdministrativeArea",
        "name" : "GULVIEW HEIGHTS"
        }
      ]
    }
  }
}
</script>

How to get the &quot;Order&quot; option to add my online ordering url

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

Thanks Grace, 

I really appreciate your assistance in helping me.

I have removed the microdata and continued to use JSON-LD and taken your advise in expanding it with additional details as suggested.

We completed the form a few times now, once last week and the previous time was at least 6months back. We haven't had a response in regards to it as yet.

 

 

 

Do I need to add the JSON-LD to the orderonline subdomain as well?

 

Thanks

 

Daniel

How to get the &quot;Order&quot; option to add my online ordering url

Explorer ✭ ✭ ☆
# 7
Explorer ✭ ✭ ☆

Hi Daniel,

 

If it were me, I would markup the subdomain as well but keep in mind, if you're marking up the business details, make sure to markup the same @id and url (main site, homepage). I hope this makes sense.

 

With respect to a response from Google, I'm not so sure that you'll receive one.

 

Grace