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How do I get Knowledge Panel to show a region instead of a Marker?

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# 1
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I see Knowledge Panel results that show regions instead of markers. I've pasted the image of an example below.

 

When I investigate the sites of these cases, I see no special markup. How does one get to show regions instead of markers in the Knowledge Panel? Any pros and cons to it that the community is aware of?

An example of a region instead of a marker.An example of a region instead of a marker.

Thanks!

1 Expert replyverified_user
Marked as Best Answer.
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Accepted by topic author Suley O
July

How do I get Knowledge Panel to show a region instead of a Marker?

Top Contributor
# 2
Top Contributor

this happens same manner for all service area businesses with hidden addresses

it's intended behavior for listings created according 

https://support.google.com/business/answer/3038163?hl=en

 

_________________________________________________________________________
Helmut Geissler, Google My Business Top Contributor   |  my G+ profile

How do I get Knowledge Panel to show a region instead of a Marker?

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# 3
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Thanks @Helmut Geissler, that's what I thought. So, to confirm, it is not enough to specify service region, the storefront address must be hidden for a region to appear ("I also serve customers at my business address" unchecked).

 

But how do I specify a region as the above example has? It follows no known regional format that I can see: It's not a radius, it's too neat for zips or cities, and it doesn't conform to PA county borders. How is the shape determined?

 

 

How do I get Knowledge Panel to show a region instead of a Marker?

Top Contributor
# 4
Top Contributor

sorry @Suley O

You've got me stumped

 

I didn't think about the concrete steps for this case.

_________________________________________________________________________
Helmut Geissler, Google My Business Top Contributor   |  my G+ profile