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Google searches and Maps

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# 1
Follower ✭ ☆ ☆

So I run a skydiving company out of PA (I'm elsewhere in the US at present). If I search 'PA skydive' we appear in the results. If I search 'skydive PA' we don't show, nor if I search PA Tandem skydive and some other terms.

 

Guess my question is whats driving the search results and our not showing up? Is it a function of our website or my google+ (local business page)

 

cheers

 

Simon

1 Expert replyverified_user
Marked as Best Answer.
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Accepted by topic author Simon W
November 2015

Re: Google searches and Maps

Top Contributor
# 2
Top Contributor
It has little to do with your Google + page. And has everything to do with your website and the other signals across the internet that Google looks at and they look at a lot.

They look at things like
visible page content & title tags on your site
Internal links on your site
Categories and content at prominent local sites
Review content
Link phrases and content near links linking to your site
Newspaper articles that appear on line.
And more....