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Google Search Returns for Verified Business Listing Include Employee Names and Information

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Our firm has multiple offices.  I have claimed/verified all of them (with the exception of our Beijing office, I assume China is not verifiable?)

 

When doing a search for "Hunton & Williams Richmond", the name and phone number of one of the firm partners is appears in the search return instead of the firm's primary business address and phone number. (Hunton & Williams LLP: O'Neill John D -- see photo attachment).  I've spoken to to Google support techs about this on a couple of occasions, but have not gotten any useful advice on how to make a general search such as this one deliver the primary business address WITHOUT including a randomly assigned lawyer (we have more than 300 lawyers in this location alone, all of whom have their own web bio pages.)

 

What steps can I take to address this issue?HW_ONeill.jpg

 

Hunton & Williams LLP

951 East Byrd Street

Richmond, VA 23219

804.788.8200

https://plus.google.com/109595474383777761912/posts/p/pub

1 Expert replyverified_user

Re: Google Search Returns for Verified Business Listing Include Employee Names and Information

Top Contributor
# 2
Top Contributor

Hey @Hunton W,

 

Google creates listings for professionals (lawyers, doctors etc) and won't remove them. However, the listings shouldn't actually include the firm name. They should just be named the lawyer's first and last name. So for this particular listing the title should actually be "John D. O'Niell". This will help it not show up for searches for the firm name (it would then show up for searches for the lawyer name).

 

I see pending edits in MapMaker for this listing to remove the lawyer's name. This is not going to get approved since it's the opposite of what should happen (this listing belongs to the lawyer, not the firm).

 

I would suggest editing the listings for your lawyers in MapMaker to remove the firm name and put the lawyer's name in the proper order. Currently I counted about 60 listings total. 


Joy Hawkins, Google My Business Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’

Owner of Sterling Sky
Read My Column on Search Engine Land
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Re: Google Search Returns for Verified Business Listing Include Employee Names and Information

[ Edited ]
Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thank you, Joy -- giving your solution a try now!

Re: Google Search Returns for Verified Business Listing Include Employee Names and Information

Explorer ✭ ✭ ☆
# 4
Explorer ✭ ✭ ☆

Good Morning,

 

If you have multiple locations and individual practitioners, GoogIe recommends creating location pages (pages dedicated to that specific location or attorney). It looks like you've done that already. If you add the url of the dedicated page to the listing Google's algorithms can surface the appropriate listing for relevant queries, for example, for this listing, https://plus.google.com/100616644462234049332 instead of linking to the homepage you would link to this page, https://www.hunton.com/Dallas/ (the same would apply for individual attorney's listings). Adding structured data helps to make it clear to the search engine (marking up LegalService and making use of the @id and sameAs property), see below. The unique URL becomes the identifier. (Displaying and marking up the full address on these pages would help to enforce it as well.)

 

For Makram Jaber's listing you would add the URL, https://www.hunton.com/Makram_Jaber/. See example markup for his onsite page below.

 

 

<script type="application/ld+json">
{
"@context" : "http://schema.org",
"@type" : "LegalService",
"name" : "Makram B. Jaber",
"@id" : "https://www.hunton.com/Makram_Jaber/",
"telephone" : "+1-202-955-1567",
"faxNumber" : "+1-202-828-3750",
"url" : "https://www.hunton.com/Makram_Jaber/",
"email" : "mjaber@hunton.com",
"description" : "Makram’s practice focuses primarily on rulemaking, litigation, counseling, permitting, and enforcement proceedings under the Clean Air Act. He has been defending companies targeted in EPA’s “New Source Review enforcement initiative,” and counseling companies on compliance, since the start of that initiative in late 1999.",
"sameAs" : "https://plus.google.com/Markram-Jaber's-listing-url",
"address" : {
"@type" : "PostalAddress",
"addressLocality" : "Washington",
"addressRegion" : "DC"
},
"parentOrganization" : {
"@type" : "LegalService",
"name" : "Hunton & Williams LLP",
"@id" : "https://www.hunton.com/Washington/",
"logo" : "https://www.hunton.com/files/ImageControl/db4a4e6b-0e0c-4e10-ad7f-3f8a91fd6ef1/7483b893-e478-44a4-8f...
"url" : "https://www.hunton.com/Washington/",
"sameAs" : [ "https://plus.google.com/116381390384045952895/", "https://twitter.com/hunton_williams", "https://www.linkedin.com/company/hunton-and-williams-llp", "https://www.youtube.com/channel/UCxn87ADwItC38Hrw3XuTeyA" ]
}
}
</script>

 

For the homepage, I recommend linking to the Brand page and then in turn adding the homepage URL as the primary domain to the Brand page and linking the page to the site via the link website button (be sure to add the preferred version of the homepage - the Brand page hasn't been linked to the website yet). For the markup you can use the sameAs property to link to the Wiki page and G+ Brand page, see below. (This markup also includes markup for the Sitelinks Search Box and Site Name in Search features.)

 

<script type="application/ld+json">
{
"@context": "http://schema.org",
"@type": "WebSite",
"name" : "Hunton & Williams",
"url": "https://www.hunton.com/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.hunton.com/search/uniGC.aspx?xpST=Search&qu={search_term_string}",
"query-input": "required name=search_term_string"
},
"about" : {
  "@type" : "Organization",
  "name" : "Hunton & Williams LLP",
  "@id" : "https://www.hunton.com/",
  "logo" : "https://www.hunton.com/files/ImageControl/db4a4e6b-0e0c-4e10-ad7f-3f8a91fd6ef1/7483b893-e478-44a4-8f...
  "url" : "https://www.hunton.com/",
  "sameAs" : [ "https://en.wikipedia.org/wiki/Hunton_%26_Williams", "https://plus.google.com/103867287274965966032/", "https://twitter.com/hunton_williams", "https://www.linkedin.com/company/hunton-and-williams-llp", "https://www.youtube.com/channel/UCxn87ADwItC38Hrw3XuTeyA" ]
  }
}
</script>

 

I hope the information is helpful.

 

Grace

Re: Google Search Returns for Verified Business Listing Include Employee Names and Information

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Joy --
I've made the changes you suggested to the 60-odd Hunton & Williams Lawyers that have this confused display, and I've gotten 20-odd automated responses that the changes have been made. However, when I check the Google listings, no changes have been made. The "O'Neill John D" listing is particularly pressing. I control the firm's office location pages, but not the individual lawyers' listings -- and our lawyers are not likely to attempt any updates on their own. Is there any way of forcing through a fix to Mr. O'Neill's listing?

Re: Google Search Returns for Verified Business Listing Include Employee Names and Information

Top Contributor
# 6
Top Contributor
Greg,

I unfortunately wasn't able to approve all your edits (it wouldn't let me) but I was able to edit it myself and it automatically published. You can undo the several edits you made. In the future, I would advise doing all the edits at once (not 4 in a row).

It should be good now: http://www.google.com/mapmaker?gw=39&fid=0x89b11117046c7627:0x516f75df68accdd6

Joy Hawkins, Google My Business Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’

Owner of Sterling Sky
Read My Column on Search Engine Land
MyAdvanced Local SEO Training Manual

Re: Google Search Returns for Verified Business Listing Include Employee Names and Information

[ Edited ]
Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

Thank you, Joy!
Google seems to be treating these individual lawyers as "locations" rather than as employees of a business.  Optimally, when someone does a search of "Hunton & Williams Richmond", we'd like the map inset to show the Business/location, but NOT one of the 300+ lawyers who work in that office/location. John D. O'Neill's information is still "highlighted" in this section. Is there anything that I can do at my end to help Google make that distinction?  What criteria decide what is included in this section?  Lastly, is there a recommended process for how to submit edits so that I don't clog up the system?

 

huntonwilliamsrichmond.jpg

Re: Google Search Returns for Verified Business Listing Include Employee Names and Information

Top Contributor
# 8
Top Contributor
Since most of these changes are really new, I would give Google a couple weeks to reorganize everything. I think the changes you're making look great and should help. One thing I noticed is you should watch out for putting the lawyer names in the wrong order (Smith Bob vs Bob Smith).

Joy Hawkins, Google My Business Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’

Owner of Sterling Sky
Read My Column on Search Engine Land
MyAdvanced Local SEO Training Manual

Re: Google Search Returns for Verified Business Listing Include Employee Names and Information

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭
Thank you -- will do. The existing Google records have the names in the wrong order -- I've been leaving them that way, on the assumption that was just a standardization they required.

Re: Google Search Returns for Verified Business Listing Include Employee Names and Information

Visitor ✭ ✭ ✭
# 10
Visitor ✭ ✭ ✭

I've continued to make edits to the lawyer listings in our various offices, and little by little, some of the changes are appearing. 

 

But it occurs to me that perhaps the larger issue is that our individual lawyer listings appear to be treated as unique businesses, rather than as employees in the various offices of our firm. 

 

Is there any way to indicate the actual Firm / Office / Employee hierarchy in these business listings?

 

One more related question -- when a Lawyer leaves our firm, they continue to be associated Hunton & Williams.  What is the best way to for me to indicate when someone should no longer be associated with our firm?