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Changing my business name without losing reviews or SEO

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I'm changing my business name from EMS Estates to The Jeweled Crescent.  The address and phone number will be the same and the business categories are the same.  The name and URL will change.  How do I do this without losing reviews and/or SEO rankings?

1 Expert replyverified_user

Re: Changing my business name without losing reviews or SEO

Top Contributor
# 2
Top Contributor
Hi Elizabeth

You won't lose reviews if you are simply making a name change on the business page.

Every change does affect SEO rankings as Google re-builds trust in your business, but as long as you keep your citations up to date, and consistent the impact should be slight.

Priya Chandra, Google My Business Top Contributor
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Re: Changing my business name without losing reviews or SEO

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
We too are a flower shop looking at changing our company name and website. Address and phone number for now will stay the same. Wanting to confirm that if we make the business name change under our profile that we will still maintain our reviews and ratings?
How do we go about making these changes?

Thanks,
Jaralyn & Elli