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Business on Google Maps Only Appears when Map is Zoomed

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

A couple of issues with our listing for Hempen Jewellers, a store located in Newmarket, Ontario, Canada.

 

  • Our jewellery store isn't visible at all on Google Maps for the primary target keyword search of "jewellery" when using incognito mode on our browser. However, when we scroll in any direction (including zooming out), our listing appears in the first or second position in the search. The listing has been optimized with pictures and has a 5-star rating with more reviews than all the competition. Why isn't the listing visible right away, since it clearly is the preferred top ranking once the user makes any movement at all on the map?
  • Second, the listing appears first for the keyword "jewelry" (American spelling), but doesn't appear for the keyword "jewellery". We don't use the American spelling anywhere on our profile (except in category names, which cannot be edited). How can we start to appear for the Canadian spelling of our primary keyword?

Thanks in advance for any help or advice!

 

https://www.google.ca/search?q=google.com+hempen&ie=utf-8&oe=utf-8&gws_rd=cr&ei=S4QsWaLqN4m4jwTs0qPA...