My Business
3.1K members online now
3.1K members online now
Take your business to the next level.
Guide Me
star_border
Reply

Business Review Stars not showing in Google SERP

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello everyone,

 

New to the community here and I have a quick question. I am trying to determine why some search results show business listings with reviews while others don't. For example, when searching for "seo knoxville" we show up at the top of search results with our star ratings.

 

seo knoxvilleseo knoxville

 

However, when you perform a search for "junk removal knoxville" the businesses listed do not have star ratings (although some have over 5 reviews). What is the reasoning behind this? Can anyone give me an explanation for what is happening?

 

junk removal knoxvillejunk removal knoxville

 

Thanks very much!

2 Expert replyverified_user

Re: Business Review Stars not showing in Google SERP

Top Contributor
# 2
Top Contributor
Slamdot,

There are 2 different types of 3-packs. One is like the first you mentioned and normally shows up for generic searches. It has review stars. The second is called a branded pack and generally shows up for brand searches but I've seen it show up for generic searches as well and this 3-pack doesn't show any reviews in it. You can read more about it here: http://imprezziomarketing.com/4-observations-about-googles-new-snak-pak-local-search-display/

Joy Hawkins, Google My Business Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’

Owner of Sterling Sky
Read My Column on Search Engine Land
MyAdvanced Local SEO Training Manual
Marked as Best Answer.
Solution
Accepted by topic author Slamdot
April 2016

Re: Business Review Stars not showing in Google SERP

Top Contributor
# 3
Top Contributor

Hi @Slamdot S

 

Local packs with letters are generally reserved for branded search local packs. Mc Donalds Knoxville, Starbucks Knoxville

 

I am unsure as to why Google thinks Junk Removal is a brand.

 

Anyway, brand local packs do not display review stars.

 

 

 



Tim Capper, Google My Business Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

Find me on: Google+ | Twitter | Facebook | Linkedin
Tim operates a bespoke Local SEO Consultancy in the UK, Online Ownership

Re: Business Review Stars not showing in Google SERP

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Thank you all! That is fairly odd as to why it is thinking junk removal is a brand.