Best way to leverage google reviews
That is a hard question = it depends, on many factors.
- Getting good reviews can be a fantastic way to show off your company especially when someone types in your business name and see a 5 star with tons of reviews it gives the visitor a little more confidence on getting them to the next stage of your buying cycle.
other things that could be helpful would be leveraging those reviews within your website for example maybe using a plugin to display your reviews live on your site pages https://wordpress.org/plugins/widget-google-reviews/
or taking advantage of being able to show your star ratings in the organic results with stars vs. your competition also creating a fantastic way to attract visitors to click on your link to explore your product or service further.
The list goes on :) I hope this helps a little