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Additional Category Options

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

Business name: Red Hills Oral and Facial Surgery

Telephone: (850) 523-3000

Address: 2648 Centennial Place, Tallahassee, FL

Google+ URL: https://plus.google.com/b/105227624193649725151/105227624193649725151/about?gmbpt=true&pageId=105227...

 

I am an oral surgeon.  I have correctly listed my business category as "Oral Surgeon."  There are many providers in dentistry that place dental implants (oral surgeons, periodontists, general dentists).  When I go select an additional category for my business for dental implants, the only category is "dental implants periodontist."  Is there a way to go about changing this to allow the additional category to read "dental implant" alone?  No single dental specialty owns the practice of placing dental implants.  Google categories make it appear this way!

 

Thanks again for the help!


Russell Walther

3 Expert replyverified_user

Re: Additional Category Options

Top Contributor
# 2
Top Contributor

Hi @Russell W

 

Choose the best suited category for your business.

 

When you see some businesses listing dental implants, this is not generated by the category, but by Google's understanding of the business and their website.

 

 



Tim Capper, Google My Business Top Contributor
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Re: Additional Category Options

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hello Tim,

Thanks for the reply. My point with this is that Google has it wrong. Dental implants shouldn't be associated with any specific type of specialist. It should be a freestanding category.

Thanks,
Russell

Additional Category Options

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

I agree Russell, and I have the same problem. You are an "Oral Surgeon" not a "Dentist" or a "Dental Clinic". My clients are Oral Surgeons and they all Rank fine in maps for "wisdom teeth" and "oral surgeon", but not for "dental implants" even tho they rank great in organic for "dental implants". SO Google Search knows these sites are about dental implants, but apparently Google Local does not. What is going on here?

Additional Category Options

Top Contributor
# 5
Top Contributor

If you want to rank for dental implants you should select that category that was listed in the initial post. It's really difficult to get Google to change category names so even if you find it odd, I would still suggest adding it.  Organic and Local do not work the same way in the sense that there are no such thing as categories when it comes to organic.  Categories play a huge role in ranking for GMB so you always want to make sure you have the correct ones.


Joy Hawkins, Google My Business Top Contributor
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Additional Category Options

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

Thank you, Joy. We are going to stay in the category "Oral Surgeon" because that is most relevant and we rank for other terms related to oral surgery. We can add secondary and tertiary categories, but that does not seem to affect our rank for "dental implants". I understand that it would be "really difficult" to get Google to change category names, but how would I even attempt that? Gary Illych said at SMX to get in the forums because Googlers read them. Am I in the right place? To be clear I don't want Google to change names, I just want them to associate a category with a very relevant keyword phrase.

  Try this search and look at more places: "dental implants Fort Lauderdale fl"

  There is only one (1) "oral surgeon" in there and when you look at their url they have the word "implant" in it. This is clearly an oversight on the part of Google, imho.

Additional Category Options

Top Contributor
# 7
Top Contributor

@Glen T Googlers do read the forum but in this one in particular I can't really escalate something to Google that is a ranking issue because they rarely comment on that.

 

If you are suggesting that the category itself is not correct, let me know what you think it should be changed to.


Joy Hawkins, Google My Business Top Contributor
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Owner of Sterling Sky
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Additional Category Options

Top Contributor
# 8
Top Contributor

Note that what you're proposing - associating keywords with a specific category - isn't something that can be manually done by the folks who regularly respond to questions on this forum. 

 

Per your other post, adding Dental Implants Periodontist as another category in GMB will be helpful. Additionally, as @JoyHawkins suggested, requesting a new category is a possibility. Though, that doesn't seem to be what you're asking for. 

 

Dental Implant could be a service, but not a category. Dental Implanter (Implantist?) might be a category. Ultimately, there are other ways to appear for this term. For example, you could request patients who have had dental implants to write a review on their experience. 

 

Ultimately, though, are you saying the current results irrelevant? Because, in Google's view, that's the question they'd be asking. 



Joel Headley, Google My Business Top Contributor
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Re: Additional Category Options

Top Contributor
# 9
Top Contributor

Hi @Glen T

 

Following on from what @JoyHawkins commented.

 

I would like to point out that Google use content on website and offsite ( other sites ) and posts on the business page itself, to understand what the business does.

 

It is not the category.

 

I'll give you some examples:

 

My business name is Online Ownership and so is the domain. My category is Internet Marketing but I appear in maps for SEO queries because of my site content.

 

My Hotel clients are Hotels, but they appear in Maps for restaurant, weddings, spa etc etc

 

Make sure you have an implant page on site. Talk about it online, build the brand and the service >> Google will understand it and over time start applying that to map queries.

 

Hope that helps you understand a little better.

 

 



Tim Capper, Google My Business Top Contributor
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Tim operates a bespoke Local SEO Consultancy in the UK, Online Ownership

Additional Category Options

[ Edited ]
Visitor ✭ ✭ ✭
# 10
Visitor ✭ ✭ ✭

Thanks All,

Very fine suggestions all, but let me reiterate a few things:

1) We have tons of google reviews (4.8 stars, 122 reviews)

2) the whole site is geared to Dental Implants and Wisdom Teeth

3) it ranks Great in search for both those above terms so Google loves it and knows what it is about (well, maybe not Google Local, cumon guys)

4) it ranks great in Maps for Wisdom Teeth but not Dental Implants

5) Our clients want to stay in the category "Oral Surgeon" because that is what they are

6) Oral surgeons get most of their revenue from dental implants and wisdom teeth removals

7) "Dentists" get all the action for "dental implants" in Maps, all of it (unless the oral surgery practice name has "implant" in the name).

8) I don't think the search results are "irrelevant", I just think they are incomplete and/or biased (towards dentists)

9) This all tells me that the algo associates categories and search terms and that Google has it wrong for the grouping of "Oral Surgeon" category and the search term "dental implants"

10) @JoyHawkins, the category "Oral Surgeon" is "correct", but it is incomplete because it does not associate with "dental implants".

11) that's all I got for now, thanks fellow googlers