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Want to split organic traffic vs Paid traffic?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, 

 

i'm using Data studio to create various reports and wondering how to go about comparing the split between Organic traffic vs Paid traffic. 

 

I've tried adding in a metric from 'Traffic Sources' but only Organic searches are available to select.

 

Could you help??

 

thanks, Hope

Want to split organic traffic vs Paid traffic?

Participant ✭ ✭ ☆
# 2
Participant ✭ ✭ ☆

Try default channel grouping. 

 

If that doesn't work, it may be an issue with your tagging. Are you using utm tags for your paid search campaigns? If not, GA may not know to categorize it as paid.