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Pulling AdWords custom columns on Data Studio

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# 1
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Hello. I've created a Data Studio dashboard which pulls data from a Google AdWords account, but "custom columns" which were created in AdWords (campaigns tab) seem to be unavailable in Data Studio. It is an issue, since it means that Data Studio doesn't allow me to extract specific conversion names - for instance Installs, Leads, etc.

Do any of you know how to extract specific conversion names (as they were defined in AdWords) rather than just "conversions"?

Thanks

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Marked as Best Answer.
Solution
Accepted by topic author Eyal J
January

Pulling AdWords custom columns on Data Studio

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# 5
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The Conversion Name dimension in AdWords is called Segment Conversion Type Name in Data Studio.

You should be able to add this dimension to your tables/graphs or use it in a filter to split out your different conversions.

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Pulling AdWords custom columns on Data Studio

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# 2
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Hi Eyal,

 

I have the same problem and would love to know how to import these custom columns. Hope to get an answer soon, the same with GA metrics from AdWords, I cannot see them in my reports. 

Pulling AdWords custom columns on Data Studio

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# 3
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Hi. I have the same problem here. The only work-around I could think of was deducting the conversions from all-conversions. Thus All conversions (transactions+store-visits) minus transactions. Hope this helps you out a bit.

Pulling AdWords custom columns on Data Studio

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# 4
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That's also a way, unfortunately I have 3 types of conversions. 

 

Thank you a lot for sharing! Hope they will fix it. 

Marked as Best Answer.
Solution
Accepted by topic author Eyal J
January

Pulling AdWords custom columns on Data Studio

Explorer ✭ ✭ ☆
# 5
Explorer ✭ ✭ ☆

The Conversion Name dimension in AdWords is called Segment Conversion Type Name in Data Studio.

You should be able to add this dimension to your tables/graphs or use it in a filter to split out your different conversions.

Pulling AdWords custom columns on Data Studio

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# 6
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Thanks Sian.

I guess it wasn't available back in April.