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Organic Entrances in Data Studio doesn't match Google Analytics data

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Methodology:

 

Analytics:

Behaviour > All Pages 

Dimensions:
- Primary Dimension (Page)

- Secondary Dimension (Medium)

- Advanced Filter containing 'organic'. 

- Date set May 1 - May 31

 

Result: 32, 985 (without medium filter: 132, 432)

 

Using the same Google Analytics account, Data Studio:

Scorecard

Scorecard properties:
- Same Google Analytics Account

- Metric (Entrances)

- Date set May 1 - May 31

- Scorecard filter (medium containing organic)

 

Result: 25, 326 (without medium filter: 132, 432)

 

Does anyone know why I am seeing these data differences? This is not something I've come across when analysing filtering other Analytics accounts via. Data Studio.

 

 

1 Expert replyverified_user

Re: Organic Entrances in Data Studio doesn't match Google Analytics data

Top Contributor
# 2
Top Contributor

Hi @kim :-)

 

Behaviour > All Pages 

Dimensions:
- Primary Dimension (Page)

- Secondary Dimension (Medium)

- Advanced Filter containing 'organic'. 

- Date set May 1 - May 31

Result: 32, 985 (without medium filter: 132, 432)

 

Using the same Google Analytics account, Data Studio:

Scorecard

Scorecard properties:
- Same Google Analytics Account

- Metric (Entrances)

- Date set May 1 - May 31

- Scorecard filter (medium containing organic)

Result: 25, 326 (without medium filter: 132, 432)

 

This may seem like a 'silly' question, however I do not know you or your level of experience.
Are you comparing the result of the scorecard 25, 326 to the Entrances column in the All pages reports in GA (rather than the pageviews column)

ds03.jpg

 

 

Bronwyn Vourtis, Google Analytics Top Contributor
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Organic Entrances in Data Studio doesn't match Google Analytics data

[ Edited ]
Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

 

@Bronwyn V

 

Not silly at all! But yes, I'm comparing entrances with entrances (and from what I see all other dimensions are the same). 

 

Kim 

Re: Organic Entrances in Data Studio doesn't match Google Analytics data

Top Contributor
# 4
Top Contributor

Hi @Kim  :-)

Thank you for clarifying for me, sometimes different things mistakenly get compared with eachother so it ends up a comparison of apples and oranges rather than apples to apples


Bronwyn Vourtis, Google Analytics Top Contributor
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Organic Entrances in Data Studio doesn't match Google Analytics data

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

No problem - It's still an unsolved mystery. I have no idea how to fix this. 

Organic Entrances in Data Studio doesn't match Google Analytics data

Participant ✭ ✭ ☆
# 6
Participant ✭ ✭ ☆

When you run the report in GA, is it sampling the data? If so, that could be your problem. GA and DS both sample data, but it seems from my experience that they don't sample at the same rate, so that could be why you're seeing different numbers.

Organic Entrances in Data Studio doesn't match Google Analytics data

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

My report is based on 100% of sessions so I don't think so. 

Organic Entrances in Data Studio doesn't match Google Analytics data

Participant ✭ ✭ ☆
# 8
Participant ✭ ✭ ☆

I can't tell from your screenshot what the filter is you've included in your data. Could there be something strange going on there?

 

Also, you've likely already checked this, but sometimes I don't realize right away that the date range I'm looking at is different in DS than GA. I see you have a custom date range in DS, does that match the range in GA exactly? Make sure you're not including today's data in DS, because it may show up right away where the GA date range usually looks at dates up until yesterday.

Organic Entrances in Data Studio doesn't match Google Analytics data

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭

Hi Litmon,

 

Everything is definitely the same. However, one thing I noticed is that when I filter data on Google Analytics by medium, the data is getting sampled which could be a reason?

 

I'm asked a question about this today here:

https://www.en.advertisercommunity.com/t5/Google-Analytics-Filters/Unsure-why-my-Percentage-of-total...

Organic Entrances in Data Studio doesn't match Google Analytics data

Participant ✭ ✭ ☆
# 10
Participant ✭ ✭ ☆

That could definitely do it. I've found that filters are more likely to affect the sampling rate. I think that using "default channel grouping" filtered to organic might result in less sampling than medium. I may be remembering incorrectly, but try it out and see if that works.