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Model Comparison Tool

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hi!

 

I have the following doubt

 

Date range --> 1 to 13 July

 

I go to Adquisition -->all traffic --> channels

I have 40 transactions distributed like this

31 -> Organic

6 -> Direct

2 -> Paid search

1 -> referal

 

I go Conversions ->Attribution->model comparison tool

I select Last non-direct click (the same that use Google analytics)

 

Look back window -> 30 days

28 ->Organic

9 -> direct

2 -> paid

1- referal

 

Why this discrepancy??

 

Thanks

 

Re: Model Comparison Tool

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭
I think you are selecting all Goals.Check only a particular goal/transaction in both cases.

Re: Model Comparison Tool

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆
I'm selecting only transacions in fact as you see

31+6+2+1=40
28+9+2+1=40

The question is

why 31 organic in one place and 28 in another
why 9 direct in one place and 6 in another

Thanks

Re: Model Comparison Tool

Follower ✭ ✭ ☆
# 4
Follower ✭ ✭ ☆
Any help with that?

Thanks