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Last click attribution

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi guys

 

Does anyone know if there is a way of reporting "last click" attribution on data studio?

 

My client has told me that he wants to see how adwords is contributing to its overall marketing.

 

can any one help?

 

 

Last click attribution

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

If you use Google Analytics to track conversions, it uses last click attribution by default.

If you are only using Adwords to track conversions, your attribution model can now be defined in your conversion settings. You can also use the click-conversions metric from Adwords. 

 

Last click attribution

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi thanks for the reply, I should have been clearer with my query. I need to do a report in data studio that will let me show last direct click VS last adwords click 

. Is this possible? 

 

Last click attribution

Explorer ✭ ✭ ✭
# 4
Explorer ✭ ✭ ✭

In that case, you will need to create a custom report in Sheets using multi-channel funnel conversion data and then connect the sheet as a data source in Data Studio. 

Otherwise, you will have to wait until the Data Studio team makes the multi-channel conversion data accessible in Data Studio.