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How long does Google Analytics store data?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Anyone knows?

1 Expert replyverified_user

Re: How long does Google Analytics store data?

Top Contributor
# 2
Top Contributor
I think the promise is two years, but there are accounts well over 10 years old... If you need something definitive I can try to find it from service agreement or similar...
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To make bad day worse, spend it wishing for the impossible

Antti Nylund, Google Analytics Top Contributor
Did my answer solve your issue? If yes, please mark it as the ‘Best Answer.’ Otherwise keep on asking.

Re: How long does Google Analytics store data?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Yes, please. I have hard time finding it, I need it to put in our customer contract.

Thanks in advance.

Re: How long does Google Analytics store data?

Top Contributor
# 4
Top Contributor
No, there was no definitive answer that would satisfy contract level requirements...

Something in that direction:
https://support.google.com/analytics/answer/6004245?hl=en

Under
Account administrator control over data

And only references to someone from the Google Team saying 25 months...

Sorry
--
To make bad day worse, spend it wishing for the impossible

Antti Nylund, Google Analytics Top Contributor
Did my answer solve your issue? If yes, please mark it as the ‘Best Answer.’ Otherwise keep on asking.

Re: How long does Google Analytics store data?

Explorer ✭ ✭ ☆
# 5
Explorer ✭ ✭ ☆
wow this is interesting i actually thought it was basically just forever...
we have accounts 5+ years old with data
maybe it is intended to be ongoing but not contractually bound to do so and therefore Ngiew V should not bind themselves to it

Re: How long does Google Analytics store data?

Explorer ✭ ✭ ☆
# 6
Explorer ✭ ✭ ☆
I would word it along the lines of 'as per Google's terms and conditions' very bad i idea to create a contract binding you to something you cannot influence...