Data Studio - CPA per Conversion Name
I am trying to create a graph that shows CPA per conversion name in Data Studio.
In order to do this I use as dimensions the field "Segment Conversion Type Name" and as metric the "Cost/Conv.".
In cross checked it by doing it manually and the CPA I calculated was much bigger.
In addition, I created two more graphs 1. Cost per Device, 2. Conversion per Device and again the numbers (Cost/Conv) did not much with the ones in the CPA graph (they matched with the manual calculation).
Could you please let me know how the CPA per conversion name is calculated?
Re: Data Studio - CPA per Conversion Name
Please find below the screenshots of the graphs that I mentioned in my previous post.
The issue is that the Cost/Conv in the 1st graph is 184.28 for Conv. 1 while if I divide the cost (in the cost graph) 1,627,096 with the conversions (in the conversions graph) 879, the cost/conv is 1,851.