Data Studio
5.4K members online now
5.4K members online now
Ask questions about Data Studio
Guide Me
star_border
Reply

Data Studio - Aggregating Segmented AdWords Conversion Types

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We optimize to both phone calls and online leads, and therefore include both in AdWords 'Conversions'. We can segment these out to see what came in as a call or an online lead in the AdWords account, but I'm having trouble figuring out how to do this in Data Studio. 'Segment Conversion Type Name' is a text field automatically imported from the AdWords Data Source, but I can't figure out the formula needed to report on the Online Leads vs Calls from Ads conversions. Any ideas? I'm sure it's something simple that I'm just not aware of yet....

Data Studio - Aggregating Segmented AdWords Conversion Types

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

Hi, I'm late to the party, but you need to add the dimension "segment conversion type name" to your table.

 

I am finding it gets CPA and conversion rate incorrect per conversion name though... trying to figure that out.

Data Studio - Aggregating Segmented AdWords Conversion Types

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Filtering conversion data may be the solution if a scorecard field is to be populated.

https://www.en.advertisercommunity.com/t5/Data-Studio/Conversion-action-name/td-p/1079951