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Create a brand and non-brand metric

[ Edited ]
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I search to create a new metric including/excluding brand and non-brand campaign.

Do you know how can I mention in the formula this parameters ?

- including / excluding

- CAMPAIGN name which contains the word "Marque"


For example, and in a very easy way my formula for a (Non-Brand COST) could be : 

     (Non-Brand COST) = COST - (COST includes CAMPAIGN which contain the word "Marque")


Someone to help ? 
Thanks by advance for your help.