Create a brand and non-brand metric[ Edited ]
February 2017 - last edited February 2017
I search to create a new metric including/excluding brand and non-brand campaign.
Do you know how can I mention in the formula this parameters ?
- including / excluding
- CAMPAIGN name which contains the word "Marque"
For example, and in a very easy way my formula for a (Non-Brand COST) could be :
(Non-Brand COST) = COST - (COST includes CAMPAIGN which contain the word "Marque")
Someone to help ?
Thanks by advance for your help.