AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Data Studio
1.8K members online now
1.8K members online now
Ask questions about Data Studio
Guide Me
star_border
Reply

Calculating Retention rates for cohort analysis in Google Data Studio

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hi Community,

 

Does anyone know a way to calculate retention rates, in percentage, in Google Data Studio?   Let's say we have a dataset of some users, their sign-up date, and login dates then we can say how many users come back to our platform over time eg.

Screen Shot 2017-05-18 at 2.44.32 PM.png

 

But is there a way to show the bars as a percentage of the cohort size (i.e. as a percentage of the size of the first column)?  To Google: If it is not possible, is there a plan to include a function or feature to address this so that we can access values in other rows or indices of a dataset?

 

Thanks for any help,

 

Nav