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A/B Conversion Rate with custom Dimension

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hey, I want to create a custom report with custom dimensions which all works great. I run an A/B test and some users got variant A and some variant B in the custom dimension. And I want to see on which group the conversion rate and the average and total sum (revenue)  of sales is higher.  But unfortunately I'm not sure how to set it up as there is no metric for total revenue and average revenue per customer... 

Any suggestions? 

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Re: A/B Conversion Rate with custom Dimension

[ Edited ]
Rising Star
# 2
Rising Star

Hey Marc,

You have to use the metrics available so in this case you could pull transactions and revenue with the primary dimension set to your custom dimension. That should give your three outputs: Variant A, Variant B and not set with revenue and transaction counts summed for each.

Something like this:

https://analytics.google.com/analytics/web/template?uid=u6CZIbrqSiCQs11LU90uzA

 

Edit:  Was answering quickly and noticed that this was actually posted in data studio so my apologies!   Same concept applies to data studio though!

 

-T

you can use the template and update to your own custom dimension that you set.

Best,

Theo Bennett

Analytics Evangelist at MoreVisibility | Contact Me
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