AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Analytics for Beginners - Discussions
4.2K members online now
4.2K members online now
Guide Me
star_border
Reply

Tip: Keep your campaign reports clean

Google Employee
# 1
Google Employee

Google Analytics campaign tracking is a great feature, but it requires some project management to ensure the data coming in stays accurate. Campaign tagging your links is case sensitive, meaning if you launch three campaigns and you list the medium as “EMAIL,” “Email,” and “email,” those will show up as three completely separate mediums. You can use a shared document between your marketers to keep track of these tags and make sure they’re consistent. But you can also add a lowercase campaign/medium/etc. view filter to make sure that your campaign mediums show up consistently in your reports.

1 Expert replyverified_user