Analytics for Beginners - Discussions
5.6K members online now
5.6K members online now
Guide Me
star_border
Reply

Difference between Campaign and Adword Campaign reports

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

There are two campaign reports in Analytics. One is Acquisition > Campaign and another is Acquisition > Adwords > Campaign. What is the difference between these two reports?

1 Expert replyverified_user
Marked as Best Answer.
Solution
Accepted by topic author ABHISHEK P
May 2017

Difference between Campaign and Adword Campaign reports

Top Contributor
# 2
Top Contributor

Adwords campaigns are exactly that.. reporting of adwords campaigns
More info on Adwords reports here:
https://support.google.com/analytics/answer/4355493?hl=en&ref_topic=1308583

 

Acquisition > Campaign has info for custom campaigns

More info on those here:

https://support.google.com/analytics/answer/1033863?hl=en&ref_topic=1032998

 

Bronwyn Vourtis, Google Analytics Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here