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Hits and conversions

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Sorry, but, hits and conversion isn't a same thing???

1 Expert replyverified_user

Hits and conversions

Top Contributor
# 2
Top Contributor



They are different things.

A hit is an interaction that results in data being sent to Google Analytics. It can be a page view, an event or ecommerce data.

A conversion is an action that you've defined as valuable for your business like an online purchase or a goal completion.

Hope this helps.

Arnold Majlath, Google Analytics Top Contributor
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