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What are some useful Custom Metrics that I can collect into my Google Analytics reports?

Google Employee
# 1
Google Employee

If you survey your users, you could send feedback ratings data for site navigation, search quality, or overall satisfaction to Google Analytics reports. Then you could analyze to see whether new users have a more difficult time than experienced users.

 

You could also track the success of email campaigns by using Custom Metrics to track whether users open your email or not. To set this up, go to Admin > Custom Definitions > Custom Metrics and create a new metric called “Email Opens” with Integer formatting, a minimum value of “0” and a maximum value of “1”. Make sure it’s active, then create an email in whatever email management software you use, and paste the following code in a text content block, making sure to replace “UA-XXXXXX-YY” with your own Google Analytics account information:

 

<img src=”http://www.google-analytics.com/collect?v=1&tid=UA-XXXXXXX-YY&cid=*|UNIQID|*&t=event&ec=email&ea=ope... />

 

Are there other Custom Metrics we’ve missed? Post some of your own ideas for discussion with your fellow students.

1 Expert replyverified_user

What are some useful Custom Metrics that I can collect into my Google Analytics reports?

Follower ✭ ☆ ☆
# 2
Follower ✭ ☆ ☆

If the user opens email but didn't click on the link to go to the website, would this count as a hit with a pseudo session?

 

If the user clicks on the link to go to the website, would the two action, open email and page hit, belong to the same session?