Tip: Use date-range comparison to identify trends in your business
When analyzing customer behavior, you should always look for trends to understand if your marketing improves over time. The date range selector in your Google Analytics reports can help you better identify trends that may be related to a marketing campaign or seasonality.
When analyzing behavior over time, try comparing date ranges that are multiples of 7. This will make the comparison more accurate, as you will have the same number of weekends and weekdays in both time ranges. It is very common to have significant differences on behavior during the week.