Analytics for Beginners - Discussions
2.6K members online now
2.6K members online now
Guide Me
star_border
Reply

Age and Gender identification : linked to IP or gmail ?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello, I am starting the training. I understand that google can identify your location from the IP of your computer. But how can Google identify your gender and your age ? Those information are linked to the IP address (which is not accurate for a family computer) or to a gmail account ? 

And what if the user does not have a google account ? How can you identify their age and gender ? 

Thank you very much in advance for your answer

1 Expert replyverified_user

Age and Gender identification : linked to IP or gmail ?

Top Contributor
# 2
Top Contributor

Hi @Myriam P  :-)

Demographics is only collected for a subset of site visitors.. not every site visitor

Information on how GA gets that information is available in the help docs

https://support.google.com/analytics/answer/2799357?hl=en#where

 

Thanks
Bronwyn

Bronwyn Vourtis, Google Analytics Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here

Re: Age and Gender identification : linked to IP or gmail ?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thank you. So if I understand well, those figures do not concern the totally of the website visitors ? 

Age and Gender identification : linked to IP or gmail ?

Top Contributor
# 4
Top Contributor

That is correct :-)

Bronwyn Vourtis, Google Analytics Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here

Re: Age and Gender identification : linked to IP or gmail ?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

If I understand well Google gets the data from  mobile apps, video games, CRM systems, connected platforms... can you name me a connect platform ? Because according to me, they are not installed on devices using google (GPS... car systems)... 

Age and Gender identification : linked to IP or gmail ?

Top Contributor
# 6
Top Contributor

Did you read all the information on the page i provided the link to?

I'm not understanding what you are asking or what you mean by a connect platform?

Bronwyn Vourtis, Google Analytics Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here