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How can I create user personas from my Google Analytics data?

Google Employee
# 1
Google Employee

Using Google Analytics audience data, you can create user personas that can help you better customize your campaigns and design your website. Seer has a great article on user personas, but you’ll need to have a subfolder, or keyword(s) in a group of URL’s, that can be identified with an audience, and sufficient Analytics data to analyze these subfolder or URLs.

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