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Exercise Unit 2, Lesson 3 Analyze data by channel

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Can anybody explain why the right answer to question 2 > Under Conversions in the Multi-Channel Funnels Overview report, looking at “All” Conversions of the type “AdWords” using a 30-day look-back window, what was the percentage of total conversions for Direct traffic?

 

Is  23.92%

 

I think it must be 34,08% and I really don't know what I am doing wrong.

Thank you in andvance for helping me.

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Accepted by Bronwyn V (Top Contributor)
February

Re: Exercise Unit 2, Lesson 3 Analyze data by channel

[ Edited ]
Participant ✭ ✭ ✭
# 2
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Hi Marina,

 

You'll need to use the right date range, look-back window, type and "All" conversions to get it. Take a look at this picture:

 

Screen Shot 2017-05-21 at 22.23.47.png

 

You probably didn't choose the "AdWords" type that's why you're seeing 34.08%.

Hope this helps.
Taavi

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Marked as Best Answer.
Solution
Accepted by Bronwyn V (Top Contributor)
February

Re: Exercise Unit 2, Lesson 3 Analyze data by channel

[ Edited ]
Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

Hi Marina,

 

You'll need to use the right date range, look-back window, type and "All" conversions to get it. Take a look at this picture:

 

Screen Shot 2017-05-21 at 22.23.47.png

 

You probably didn't choose the "AdWords" type that's why you're seeing 34.08%.

Hope this helps.
Taavi

Exercise Unit 2, Lesson 3 Analyze data by channel

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks for that, I was also getting very frustrated trying to figure out why the answer wasn't 34.08.  Can you also explain the steps to to answer the third question as I can't figure out how to find AW-Accessories!  Many thanks.

Exercise Unit 2, Lesson 3 Analyze data by channel

Top Contributor
# 4
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This thread has been closed to new replies.

If you have a new or unanswered question related to this topic, please start a new thread and post a clear, specific and detailed question that describes your particular situation.

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Thank you.

Bronwyn Vourtis, Google Analytics Top Contributor
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