Advanced Analytics - Discussions
2.5K members online now
2.5K members online now
Guide Me

Exercise Unit 2, Lesson 3 Analyze data by channel

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Can anybody explain why the right answer to question 2 > Under Conversions in the Multi-Channel Funnels Overview report, looking at “All” Conversions of the type “AdWords” using a 30-day look-back window, what was the percentage of total conversions for Direct traffic?


Is  23.92%


I think it must be 34,08% and I really don't know what I am doing wrong.

Thank you in andvance for helping me.

1 Expert replyverified_user
Marked as Best Answer.
Accepted by Bronwyn V (Top Contributor)
1 month ago

Re: Exercise Unit 2, Lesson 3 Analyze data by channel

[ Edited ]
Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

Hi Marina,


You'll need to use the right date range, look-back window, type and "All" conversions to get it. Take a look at this picture:


Screen Shot 2017-05-21 at 22.23.47.png


You probably didn't choose the "AdWords" type that's why you're seeing 34.08%.

Hope this helps.

Exercise Unit 2, Lesson 3 Analyze data by channel

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks for that, I was also getting very frustrated trying to figure out why the answer wasn't 34.08.  Can you also explain the steps to to answer the third question as I can't figure out how to find AW-Accessories!  Many thanks.

Exercise Unit 2, Lesson 3 Analyze data by channel

Top Contributor
# 4
Top Contributor

This thread has been closed to new replies.

If you have a new or unanswered question related to this topic, please start a new thread and post a clear, specific and detailed question that describes your particular situation.

To start a new thread, please go to the top level of the Community, and from there, click on the board that is most closely related to your question. After that, you can click on the pink "+" sign in the lower right corner of the screen to start a new topic.

Thank you.

Bronwyn Vourtis, Google Analytics Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here